10 Reason you need content marketing to your business

1. 10 REASONS YOUR COMPANY NEEDS CONTENT MARKETING

2. WHAT IS CONTENT MARKETING? Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.

3. 10 PERFECT REASONS TO START CREATING EXPERT CONTENT FOR YOUR COMPANY TODAY

4. 1. Build Trust with Your Visitors The personal trainer used his expertise to gain the trust of his online readers. The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field.

5. 2. Build Brand Awareness Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to you site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed.

6. 3. Great for Organic Search (SEO) Search engine algorithms are always changing, but as long as you consistently create and keep your content current (up to date, not falling behind the times), informative (solving problems or answering questions), and relevant (has to do with the search word or phrase), it will rank higher and longer in the search engines.

7. 4. Generates Leads for Your Business This is the big one, so big that it should be number 1. We like to say “you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to come to us and eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content.

8. 5. Attract Ideal Buyers The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.

9. 6. Convert More Website Visitors into Leads with Lead Nurturing (Buyer’s Journey) Don’t waste your content marketing effort by not leveraging it; instead generate leads throughout the buyer’s journey. The buyer’s journey consists of 3 main stages: awareness, consideration, and decision.

10. 7. Your Visitors will Share Your Content on Social Networks if you can create content that people share you’ll be way ahead of the game. The more people exposed to your content the better, and as we now live in the “digital, mobile, and viral” age, an especially exciting post may pick up enough momentum to put it in front of more people than you had ever imagined.

11. 8. Gives People a Reason to Come Back to Your Website When you provide people with helpful and informative content you’re beginning to build a relationship. You become a trusted resource and people return to sites that they know and trust.

12. 9. Build Brand Authority (industry expert) Build Brand Authority (industry expert) You’re content showcases your ability to do what you do better than the rest. Your target audience is getting answers to your questions from you; they just need to know that you’ll provide them with best way to solve their particular problem.

13. 10. Build Backlinks Build Backlinks Create expert content and other websites will want to link to yours in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlinking is one of the criteria the search engines use to rank your site.

14. In In Conclusion Conclusion The list of reasons to do content marketing for your business goes on and on. To be frank, our real number 1 reason should have read something like “because it works, and in this day and age it is one of the best ways to build awareness of your business and drive inbound leads.”

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