Oracle Commerce Product Strategy & Roadmap

1. Oracle Commerce Product Strategy & Roadmap A Discussion with Kristine Vallila Principal Product Manager – EMEA & APAC June 2013

2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Agenda • Commerce Product Strategy Update • Product Roadmap • Q&A

4. Technology Is Exploding Social Mobile Data Cloud The Rate Of Innovation Has Accelerated

5. The Dynamic Customer Journey A Single Purchase May Involve Many Interactions RESEARCH SHOP BUY PICKUP / DELIVERY SERVICE Buy Online Comparison Site Buy Online Shipped to Customer from Warehouse or Factory Call to Research Accessory Web Chat ContactCenter BeginCatalogOrder Browse Flyer Local Store Pickup Kiosk Shipped to Customer from Other Store Location Visit Retail Store Flyer Place Order In-Store Google Search Product Info Email Order Confirm w/Rec ShopSavvy Barcode Low Price Finder MobileDevice Troubleshoot on Community Read Reviews Share Experience on Twitter FacebookFan Club eMail Social

6. B2B Commerce Maturity Model Forrester, “Evaluating Your B2B eCommerce Development”, 2012

7. Customer Experience is Top of Mind Customer Experience Objective • 93% of C-level executives say improving their customer’s experience is one of their top three priorities in the next two years. • 98% of C-level executives say they are in process of developing a formal customer experience initiative. • 21% of YoY revenue is estimated to be lost when companies fail to deliver on CX. *2012 Global Customer Experience Disruptive Study: U.S.

8. Customer Experience Lifecycle

9. Oracle Customer Experience In Store Contact Center Social Field Service Mobile Direct Sales Channel Sales Oracle Commerce OracleSales Oracle Marketing Web Oracle Social Oracle Service Foundational Tools Oracle Cloud Infrastructure and Platform Services Oracle Integration and BPM/SOA Tools Oracle Mobile, Portal and Content Tools Oracle MDM, BI and Decisioning Tools Deployed modularly for discrete business problems or as a suite of applications to address touch points across the customer lifecycle Open and standards based, enabling extension and integration with existing and third party solutions Complete portfolio of best-of-breed solutions to deliver better customer experiences

10. Commerce Trends Themes we are hearing from the market • Unification of Content, Commerce and Experience Solutions • Convergence of Digital and Physical Worlds – Store/POS • Commerce Anywhere Mobile and Social Strategies • Personalized Experiences and Optimized Content with every Click • Business Empowerment enabling Merchants to Configure with Confidence • Growth in New Channels, Regions, Languages, Business Models

11. Oracle Commerce Changing How Commerce is Done • Relevant • Experiences • BusinessControl • Strength of Platform • Catalog, site and customer experience tools drive • consistency across web, • mobile, social, and retail • touchpoints. Flexible data anywhere architecture powers cross channel experiences with scale and performance built for commerce. • Combine customer • experience strategies to • scale targeted, dynamic • selling environments.

12. Oracle Commerce In Store Contact Center Social Media Field Service Mobile Direct Sales Tools Suite Experience Management Ref Apps Web Pricing & Promotions Core Commerce CommerceServiceCenter Channel Sales GuidedSearch CatalogManagement(PCM) ContentManagement Profile & Segment Management Platform MDM ERP CMS Reviews Customer Social Video Sales Analytics Stores

13. Product RoadmapRecently Delivered Product

14. Two Milestone Releases – Recently Delivered Oracle Guided Search, Oracle Experience Manager 3.1 “Polaris Release” July 2012 Themes: Merchant Empowerment Unified Query Framework & API Interoperability • Oracle Web Commerce 10.1 • “DuPont Release” • April 2012 • Themes: • Merchant Empowerment • Mobile & Cross-Channel Selling • Faster Commerce on a Global Scale

15. Oracle ATG Web Commerce 10Unified Multi-site Capabilities for Commerce Anywhere • Quickly and easily launch new brands and sites, and integrate new channels • Effectively share resources - carts, catalogs, products, and promotions across sites • Centrally manage all of your sites, including mobile, with ease and efficiency • Gain the power of one engine driving your entire cross-channel commerce operation

16. BREADCRUMB RESULTS Endeca Commerce 3.1 Release Themes July 2012 • Merchant Empowerment which harnesses the power of a facet-driven experience • Flexible Commerce Anywhere-architected Query Framework and API GUIDED NAV REVIEWS SPOTLIGHT

17. Recent Releases January 2013 • Release 10.1.2 of Web Commerce Reference Store • Integrated reference application that demonstrates the core features and capabilities of the entire Oracle Commerce solution – with implementation guidance and reference-quality integration code that customers and partners can use to accelerate speed-to-market and shorten development cycles. • Release 3.1.1 of Guided Search and Experience Manager • Migration Guide and  a set of tools for migrating applications from 2.1 to 3.1 and we are looking forward to seeing lots of these projects in 2013.  There were also significant enhancements to the language support of the MDEX and enhancements to features within Tools & Frameworks.

18. Oracle Commerce Reference Store Web Commerce and Experience Manager Integration • Best practices whitepaper • Cartridges for serving content stored in the ATG repository • ATG Targeter/Slot • ATG Category Product List • ATG Category Related Products • ATG Category Header Banner • Oracle Recommendations • Demonstrated through CRS • Reference code to accelerate application development • Mobile web included

19. Enhanced Language Support Endeca MDEX Engine 6.4.0 • Tokenization & Segmentation • Lemmatization & Stemming • Noun Decompounding • Orthographic Normalization • Stop Words Locale Extensible Features

20. Recent Releases May 2013 • Release 10.2 of Web Commerce & Reference Stores • Commerce Anywhere capabilities to more effectively enable cross-channel commerce, enhanced business tool experience, updated mobile and web reference stores integrated with Endeca Guided Search and Experience Manager, and multisite enhancements • Release 3.1.2 of Guided Search and Experience Manager • Usability improvements in Experience Manager, additional features in the Endeca Assembler, continued investment in the MDEX Engine and data integration capabilities, and a number of bug fixes

21. Merchandising & Personalization Areas of Investment • Advanced visual merchandising • Workbench, Promotions Visibility, in-context text editing • Site and merchandising management access control • Extended Multisite personalization management • Site Groups In Personalization, site-specific profiles

22. Commerce & Promotions Areas of Investment • Cross Channel Inventory Visibility • Promotions Visibility • Expanded promotions capabilities • Advanced filtering, Support for non-discountable product

23. Mobile & Web Reference Stores Oracle Commerce • iPad shopping application • Enhanced Endeca Search and Guided Nav integration for iPhone and iPad • Product returns functionality • Brand landing page • RightNow Integration

24. Commerce Service Center Oracle Commerce • Service enablement • Support mobile applications using agent functionality • Guided Search integration • Catalog, order and profile search • Expanded cross-channel support • Cross channel returns, in-store pickup • Click-to-Call Integration

25. MDEX Additional Supported Languages New languages in bold.

26. Product RoadmapUnification Strategy

27. Integration: ATG/Endeca – Data Integration Complete • Publish Product Catalog Assets to Endeca Records • Publish Categories to Endeca Dimensions • Publish Schema Metadata from ATG Web Commerce to Endeca • Operational Support

28. Integration: Unified Reference Application Complete • Brings together the ATG and Endeca product components in a unified reference solution • Serves as an accelerator application for customers and partners • Contains guidance on implementation and integration best practices • Significant investment in mobile & in-store integrations

29. Integration: Unified Tools Experience & Single Sign-on • One unified tools experience and framework for managing site configuration and content • Single sign-on for business user tools Commerce

30. Integration: Unified Multi-Site Capabilities • Leverages ATG multi-site capabilities as the foundation of the site concept • Improves the operational deployment model of the Endeca multi-site capabilities • Consistent understanding of site across platform

31. Integration: User Segments Integration • ATG Profiling Engine serves as Profile and Segment System of Record • Endeca Experience Manager syncs seamlessly with ATG Profiling Engine to obtain Segments • Experience Delivery is targeted by Segments

32. Integration: Unified Preview • One unified environment to view changes across the solution set in one preview application • Changes to any underlying component is recognized and rendered appropriately in authoring environment

33. Integration: Oracle Commerce & WebCenter Sites • Data integration for unstructured content and web content in to Commerce environment • Single sign-on • Integration of web content in to experience management via Experience Manager cartridges and editors

34. Integration: RightNow Unifying the Customer Experience Life Cycle • Higher Customer Satisfaction and Conversion • Ability to expose knowledge and support information in shopping experience • Engagement Engine integration • Improved Agent Efficiency • Integrated agent tools combining customer support and commerce • Common shopper/customer information exposed in RightNow

35. Integration: Social Marketing (Vitrue) Extending Commerce Into Social Channels • Cross Channel Merchandising • Shared product information across channels • Merchandise all channels in Commerce tools • Cross Channel Pricing and Promotions • Shop on social, checkout on .com • Utilize .com pricing and promotions, customer knowledge

36. Integration: Siebel Synchronization of customer, product, pricing and check-out • Customer mapping & integration including account and profile, contact and user, and address - COMPLETE • Product mapping & Integration, pricing, shopping cart, product configurator, and promotions integrations • Advanced Commerce integration including eligibility and compatibility, check-out (related entities and services), and asset-based ordering

37. Product RoadmapFuture Release Themes

38. Oracle Commerce Product Direction Future Direction • Next Generation Experience Management • Commerce Solution Integration – Continued • Product Content Management Enhancements • Enhanced Support for Unstructured Content • Core Search Enhancements • Internationalization / Multi-Language Enhancements • Workflow/Publishing Enhancements • Strategic Oracle Integrations • Mobile and Web Reference Application Enhancements • Intelligence and Site Optimization Enhancements

39. Integration with the Broader Oracle Stack Representative Commerce Integrations Experience Management(with Guided Search) Core Commerce CommerceServiceCenter Pricing & Promotions Profile & Segment Management CatalogManagement (PCM) ContentManagement OMS / POS Service CRM, Stores CRM PIM / MDM WCC/DAM Intelligence Social Retail Stores Systems

40. Questions?