1 / 5

Analyzing Leaflet Design: Language and Visual Persuasion Techniques

This text explores the effective use of language, symbols, and images in leaflet design to convey messages and persuade audiences. Emphasis is placed on the role of layout and organization in enhancing understanding, with references to the United Nations as an authority. The analysis considers various elements such as color symbolism (e.g., the use of green, red, and the connotations associated with them), personal focus through imagery (e.g., a human hand), and the importance of language in conveying urgency or action, illustrated through examples of different types of leaflets.

shasta
Télécharger la présentation

Analyzing Leaflet Design: Language and Visual Persuasion Techniques

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ‘reading’ leaflets Words, symbols, images, layout, organisation and persuasion.

  2. References the United Nations = Authority. Human hand = Personal focus. Their logo and contact details. Connotations of the knife. Why the colour green? Connotations of the world. Slogan and a qualifier as anchorage. Use of red = blood.

  3. What about words? How do leaflets and posters use language (words) to get their point of view across?

  4. Tasks: • What sort of words would you expect to see on a factsheet warning about the dangers of smoking? Give examples! • What sort of words would you see on a global warming information sheet? Give examples! • What sort of words would you see on a brochure advertising a holiday in Spain? Give examples! • What sort of words would you see on a booklet encouraging young people to do more exercise? Give examples!

  5. Next tasks: • Create the texts from the previous slides!

More Related