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El Cuero Mexico

El Cuero Mexico. Company History. How We Started. Founded by Jose Hernandez 1960 in Mexico City Miguel Hernandez, CEO Originally manufactured men’s belts Distributed in small local stores A growing distributor by 1965 Distributing products throughout Mexico. Product Expansion. 1975

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El Cuero Mexico

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  1. El Cuero Mexico Company History

  2. How We Started • Founded by Jose Hernandez • 1960 in Mexico City • Miguel Hernandez, CEO • Originally manufactured men’s belts • Distributed in small local stores • A growing distributor by 1965 • Distributing products throughout Mexico

  3. Product Expansion • 1975 • Expanded product line including men’s wallets • 1982 • Distribution in the United States began • 1990 • Women’s product line launched in U.S. • 2005 • Teen product line scheduled to launch

  4. Subsidiary Expansion • El Cuero Specialty Wares • Formed in 1985 • Headquartered in San Diego • Alexis Rodriguez, President • El Cuero Distributors • Trucking company • Adriana Ramos, President

  5. El Cuero Today • Premier distributor of quality leather goods • Established men’s and women’s product lines • Expansion into teenage market • Increasing market share annually • Growing shipping subsidiary • U.S. based operations currently marketing coast to coast

  6. U.S. Brands • El Cuero • Women’s belts • Best Leather • Handbags and luggage • Hermosa • Women’s shoes • Primo • Wallets, key chains, eyeglass cases

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