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VOLUNTARY BLOOD DONATION TERUMO PENPOL Limited

VISION. No one Shall Die in Trivandrum for want of Blood". OBJECTIVE. To register 10,000 New Donors in an year by means of donor motivation, promotion of the concept of Voluntary Blood Donation and Repeat Regular Voluntary Blood Donation campaigns.. STRATEGY

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VOLUNTARY BLOOD DONATION TERUMO PENPOL Limited

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    1. VOLUNTARY BLOOD DONATION TERUMO PENPOL Limited BABY P.S PUBLIC RELATIONS OFFICER

    2. VISION No one Shall Die in Trivandrum for want of Blood

    3. OBJECTIVE To register 10,000 New Donors in an year by means of donor motivation, promotion of the concept of Voluntary Blood Donation and Repeat Regular Voluntary Blood Donation campaigns.

    4. STRATEGY & ACTION PLAN FY 07 Building General Awareness of VBD 40 Blood Donation Camps by 31 March 08 10 VBD Competition by 31 March 08 40 Educational sessions at School and College level by 31 March 08 125 Press Releases on VBD by 31 March 08

    5. Building a reliable donor base 40 Group Identification Camps by 31 March 08 Complete registry of 10000 voluntary donors,1800 repeat regular donors and 350 Women Donors by 31 March 08 Registration of Club 25 members STRATEGY & ACTION PLAN contd

    6. Recognizing and encouraging participation from Public 3 Award functions by 31 December 07 Thank you letter after each Blood Donation Camp 5 Interviews with awardees on TV/Newspaper by 31st December 07 4 Repeat Regular Donors Meeting STRATEGY & ACTION PLAN contd

    7. Intensive Promotional Campaign Banners & Arches Display Distribution of IEC Materials Use of mass media like Newspapers, Periodicals, Radio and Television Printing and publishing of Blood Line Journal-A Journal for the promotion of Voluntary Blood Donation STRATEGY & ACTION PLAN contd

    8. VBD ACTIVITIES DONE FROM JAN 00 TO March 07 contd

    11. EVENTS ORGANIZED FOR THE PROMOTION OF VBD

    12. ACTIVITIES ORGANIZED ON NATIONAL BLOOD DONATION DAY

    14. Activities Organized on WORLD BLOOD DONORS DAY-14 June 2006

    15. WORLD HEALTH DAY-7

    16. WORLD AIDS DAY-01 December 06

    17. RESULTS ACHIEVED

    20. Thank you

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