Marketing Brochure for Assets for Independence (AFI) grantees

1. Marketing Brochure for Assets for Independence (AFI) grantees The first two slides in this file highlight the areas that you will need to customize. The last two slides provide you with a template without the highlighted areas. Do not print before you customize each area of the brochure! Check your printer settings before you print.You should be able to print “on the short edge” so that the text on the inside of the brochure appears right-side-up.

2. How can the IDA Program change your life? [Your IDA program name goes here] The first two slides in this file highlight the areas that you will need to customize. The last two slides provide you with a template without the highlighted areas. Do not print before you customize each area of the brochure! Check your printer settings before you print.You should be able to print “on the short edge” so that the text on the inside of the brochure appears right-side-up “We never thought we’d own a home… now our dream has come true!” Want to save for your first home, your own business, or college or other job training? Boost your savings with the [Insert your IDA program name here] Insert a short case study here about one of your IDA program clients. Behavioral psychology suggests that people are more likely to enroll if they can self-identify with other participants. Ex. The Smith family always wanted a better life for themselves, but they were struggling to get by. When they found the XX IDA Program, they were able to realize their dreams of owning a new home. “With a little savings and help from the IDA program, we are now proud homeowners,” says Mr. Smith. Earn $3 for every $1 you save You will need to change the match math in this section, depending on your match rate Save $500 Earn $1,500 Get $2,000 Insert your mailing address here if you would like to mail out these brochures. Logo Your organization information and logo goes here www.yourIDAwebsite.com or phone # yourname@IDAwebsite.com or phone #

3. [Insert Your IDA Program Name Here] We’ll match you $3 for every $1 you save toward your goal • What is [Insert Your IDA Program Name Here]? • With [IDA Program name], you could receive $3 for every $1 you save for your college education or job training, starting or growing a business or buying your first home. You could save up to $500 in your account and receive up to $1,500 in match money, giving you a total of $2,000 to invest in your goal! • Am I eligible? • To qualify, you must be: • Earning income (full-time or part-time employment) • Not exceed a certain amount of household income (please contact our office for more details) • Net worth of less than $10,000 (except one vehicle and one home) • Willing and able to save at least $50 per month • If you are eligible for Temporary Assistance for Needy Families (TANF) or the Earned Income Tax Credit (EITC), you may automatically qualify • How do I apply? • To learn more about the [IDA Program] and find out if you qualify,please contact us at XXX-XXX-XXX or YourName@IDAwebsite.com Your savings Your total Your match $ $ $ $ $ $ $ $ You will need to add or subtract dollar signs, depending on your match rate You can save for: You can add to or subtract these graphics, depending on the asset purchases allowed in your program Your own business A degree or job training Your first home This program receives funding from the U.S. Department of Health and Human Services, through the Office of Community Services Assets for Independence Program. www.yourIDAwebsite.com Call: xxx-xxx-xxxxEmail: yourname@idawebsite.com

4. How can the IDA Program change your life? [Your IDA program name goes here] “We never thought we’d own a home… now our dream has come true!” Want to save for your first home, your own business, or college or other job training? Boost your savings with the [Insert your IDA program name here] Insert a short case study here about one of your IDA program clients. Behavioral psychology suggests that people are more likely to enroll if they can self-identify with other participants. Ex. The Smith family always wanted a better life for themselves, but they were struggling to get by. When they found the XX IDA Program, they were able to realize their dreams of owning a new home. “With a little savings and help from the IDA program, we are now proud homeowners,” says Mr. Smith. Earn $3 for every $1 you save Save $500 Earn $1,500 Get $2,000 Insert your mailing address here if you would like to mail out these brochures. Logo Your organization information and logo goes here www.yourIDAwebsite.com or phone # yourname@IDAwebsite.com or phone #

5. [Insert Your IDA Program Name Here] We’ll match you $3 for every $1 you save toward your goal • What is [Insert Your IDA Program Name Here]? • With [IDA Program name], you could receive $3 for every $1 you save for your college education or job training, starting or growing a business or buying your first home. You could save up to $500 in your account and receive up to $1,500 in match money, giving you a total of $2,000 to invest in your goal! • Am I eligible? • To qualify, you must be: • Earning income (full-time or part-time employment) • Not exceed a certain amount of household income (please contact our office for more details) • Net worth of less than $10,000 (except one vehicle and one home) • Willing and able to save at least $50 per month • If you are eligible for Temporary Assistance for Needy Families (TANF) or the Earned Income Tax Credit (EITC), you may automatically qualify • How do I apply? • To learn more about the [IDA Program] and find out if you qualify,please contact us at XXX-XXX-XXX or YourName@IDAwebsite.com Your savings Your total Your match $ $ $ $ $ $ $ $ You can save for: Your own business A degree or job training Your first home This program receives funding from the U.S. Department of Health and Human Services, through the Office of Community Services Assets for Independence Program. www.yourIDAwebsite.com Call: xxx-xxx-xxxxEmail: yourname@IDAwebsite.com