Cyber Cyclone: A Social Media Mashup Presented By: Digital Marketing Team
Facebook Insights Statistics Figures What we’ll be discussing: • Twitter • Who to follow • What To do and NOT TO DO • Google + • What is G+ • How to engage • Community • Instagram • Account Setup • Effective Marketing through IG
It is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Why do we need it? -Social media is like word of mouth on steroids. PERIOD.
Twitter For Business • Is it worth it?
Basic Twitter Information What is Twitter? • Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". • Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched. • As of 2012, Twitter already has around 500 million registered users.
Twitter “Slang/Lingo” • Favorite – functions likeFacebook’s “like “ button. • Retweet – functions similar to Facebook’s “share” function. • Reply – displays discussions in a thread like manner. Same as Facebook’s comment feature. • RT – Abbreviation used when “retweeting” locked content.
3.) Your customers. And of course…
A very veryveryveryvery simple do’s and don’ts guide
understand what other businesses are doing on Twitter and what people are saying about you and your business and organization… DO
use Twitter search engines for keyword searches around brands, products and topics of interest to you and your audiences DO
follow Twitters with similar interests to establish a brand presence within the conversation DO
be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence DO
Engage consumers in co-creation and get constructive insights for future company developments or publications DO
follow the Blogger Code of Ethics within all things social media. Which means… DO
Be transparent in your reason for tweeting Respect other Twitters (know when to participate and when to listen) Think before you direct message Make sure your message directly relates to those you are reaching out to Provide value to your followers
spread the word about Tweets in your email signature, send out your Twitter URL, to co-workers, peers and even customers DO
Use Twitter to push ads or brand messaging. Don’t just Tweet. Listen and follow others to join in or start a conversation. DON’T
Use Twitter to tell your everyday tasks, make sure your Tweets are resourceful, entertaining or valuable to your followers DON’T
be boring! DON’T
panic if you’re “Twitter-Jacked “, instead contact the Twitters and find out their reasoning before taking action – they could turn out to be your biggest fan. DON’T
REPEAT – don’t Tweet anything about clients, friends, etc. that you would not want them to see – this is a good way to burn your reputation and lose customers. DON’T
Venturing into the world Of Google+ Why is it misunderstood?
Google Plus Basics What is Google+? • a social networking and identity service owned and operated by Google Inc. • the second-largest social networking site in the world, having surpassed Twitter in January 2013 • It has over 540 million active users
Google Plus Terms • +1 button – functions like a Facebook “like “ button • Circles – help you organize people in groups so you can share content relevant to that particular circle only • Streams – show the content shared by people in different circles • Hangout – a video chat with up to 10 people at one time
Google Plus Gmail Google Chrome Mobile YouTube Google Maps
Engaging in Google Plus • Post your content to Google+
Engaging in Google Plus • Automatically post from WordPress to Google Plus
Engaging in Google Plus • Share Other Content Too
Engaging in Google Plus • Posting images
Engaging in Google Plus • Engage with communities
Why Use Google+? • Google Plus is promoted by the biggest technology platform in the planet • In only a year and a half it grew exponentially and it has established itself as the second biggest social network in the world • Everything you post in G+ is immediately indexed by Google • You have a great deal of resources in a single place (Hangouts, Communities, YouTube, Gmail, Google Maps, etc.)
Why Use Google+? • You can include authorship to your content. • Your brand can participate in different communities • You have a great resource to connect with your customers and your audience in a totally different way free of charge. • You can be the place where your customers want to be.
Instagram Marketing Guide • (made easy)
Brand Centric Content • Lays/Lululemon
Reactive Storytelling • Oreo