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Mastering Leverage Strategies for Profitable Business Transactions

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  1. Leverage The Bones

  2. BUYER SELLER Leverage Attracting Transaction (Money) (Value) Who Wants Whom More?

  3. Leverage Conflicting Motivations Buyer Seller - Wants to get a lot (Value) - Wants to Give Little (Money) - Wants to Give a Little (Value / Cost) - Wants to Get a Lot (Money) Vs.

  4. Leverage Cumulative Leverage How Many Buyers? B1 B2 B3 B4 B5 “Wide” Leverage 1) All DEEP Leverage + 2) All WIDE Leverage Total Impact and Profitability of Your Business Persuasion With Each Buyer “Deep” Leverage

  5. Leverage Each Buyer Correspond Correspond Profit Margin Profit Margin Leverage Leverage

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