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Age of Context

My 1st prezo on Age of Context, my 1st new book-in-progress with Robert Scoble

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Age of Context

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  1. Age of Context Age of Context Storm’s Coming Big 3 Conference Aug. 9, 2012

  2. Conversation Age• 2005-2012• Disruption• Normalizing

  3. Storm’sComing

  4. 5 Forces of Context• Mature SM• Web of all things• Mobile/wearable• Big Data• Digital mapping

  5. Business Changes• Humanized technology• Predictive behavior• Extremely personal

  6. Wearables• Freaky factor [Steve Mann]• Hands-free• Augmented Reality• Knows where & what

  7. Marketing Changes• Intention• Everyone is media• Smart notifications• Mass-micro media

  8. Takeaways

  9. Takeaways• Start of journey• Follow social’s path• Think ultra-personal• Use the 5 Forces 9

  10. Shel Israelshelisrael1@gmail.comSocial Media: ShelIsraelForbes: The Social Beat

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