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"Confronting Smoking: A Visual Challenge to Rethink Health and Spending"

This intervention project is situated in a bustling suburban or urban area, specifically near a Seven Eleven or gas station, frequented by low to middle-income individuals of diverse ethnic backgrounds. The artwork features a stark black background with a powerful image of a cigarette destroying a lung, designed to stop passersby in their tracks and provoke deep reflection. It targets individuals aged 18 to 40, especially frequent smokers and gamers, encouraging them to reconsider the value of smoking in terms of health and financial costs. The goal is to make them think twice about their habits.

shelley
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"Confronting Smoking: A Visual Challenge to Rethink Health and Spending"

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  1. Interventionism Avt280 Con Son

  2. Location • The primary location is in a suburban neighborhood or urban area Seven Eleven store or gas station. • Mostly from low to middle income people live in this area. • Located in a area with different ethnicity from different income families. • Heavy traffic during rush hour

  3. Location and people • Traffic is heavy in this area, lots of car pass by everyday so many different people would see my work. • Surrounding area has lots of different restaurants, so during the lunch time, many people would pass by my work and notice it. • There is also a gas station nearby, which brings in more people to notice my work.

  4. Regarding my work • My work would make people think about smoking. • The price of one pack of cigarette is pretty expensive, it would make people think if smoking is really worth their money. • People know what cigarette does to their health, but my work would question them if it is really worth their money and future state of their lung.

  5. Content • Use of black background catches people’s eye, it matches with gloomy feeling regarding smoking and health. • Seeing a picture cigarette slowly destroying lung would freak out people. • The picture is straightforward and makes smokers think twice about smoking.

  6. Target Audience • People around age from 18 to 40. • Frequent smokers. • People around age 20 and gamers would notice the picture.

  7. Make people think • My work is not only about things people already know, but to make people think twice. • I would like to discourage smokers from smoking, or at least, make them think about their state of lung and future health.

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