How to Add Google Analytics Event Tracking in WordPress?

2. Do you want to track traffic on your website then event tracking in Google Analytics will definitely going to help you. In this, I will cover: ● What is event tracking in google analytics? ● Upgrade to Universal Analytics Code, ● Creating your Event in Google Analytics, ● Adding Google Analytics Event Tracking onClick,

3. ➢ ➢ The Event Tracking allows you to measure user interaction on your site. These interactions can be, playing videos, submitting forms, clicking on a button, downloading files, etc. What is event tracking in google analytics? Let’s say you’ve added a video to your product page, and currently wish to grasp however effective it's for your conversions. However, the Event chase permits you to trace what percentage users play videos, so you'll decide for yourself. By Using Event Tracking, you can see how users interacted with the form. This is also for downloading a file on a page. You can track how many users download the file by using track tracking and which button was clicked on the page. The Event tracking is different from tracking links in Google Analytics. Also, you can track links in WordPress by using Google Analytics by adding UTM source to the link.

4. Before you start, you will need to setup and install Google Analytics on your WordPress site. Upgrade to Universal Analytics Code Now, at present there are two types of Google Analytics implemented on sites. However, Google is slowly pressing the old code by asking webmasters to use the newer ‘universal Analytics code’. Then you are already using the new Universal Analytics code. No action is necessary, and you can move on to the next step

5. ● Creating your Event in Google Analytics, The very first, you have to create your event in your Google Analytics account. To do this, you have to log in to your Analytics dashboard and click the Admin link at the top. There are three columns below the Admin page. Click the ‘Goals’ link below the ‘View’ column. Click the new goal button to create a goal. With the goal setup options, you need to choose a custom option and then click the next button to continue.You need to provide a title for your custom goal, it’s something that will help you identify the goal within Google Analytics. Under the goal type, you have to choose the event. Thereafter click the next step button to continue. The final step is to provide goal details. You must enter the event condition here. Analytics will count the conversion if all these conditions match. Lastly, click the create goal button to save and activate the goal. ➔ ➔ ➔ ➔ ➔ ➔

6. Adding Google Analytics Event Tracking onClick The easiest way to add Google Analytics event tracking is by using the onclick method. When a user clicks on an element, this method only sends the event conditions to Google Analytics. For example, we are tracking users who click on the eBook download link.We will add the onClick parameter to the download link ● You will have to replace the action, label, category, and value with the conditions of your event. At the end your download link will look like this:

7. CONCLUSION Here, we have discussed How to add Google Analytics Event Tracking in WordPress? Often, we concluded What is Event Tracking in Google Analytics? We hope this presentation will help you to add Google analytics event. Thus, if you have any hurdle with adding the same, let me know in the comment section provided below. If you liked please share it with your peers. For more information: https://www.wpglobalsupport.com/add-google-analytics-event-tracking-in-wordpress/