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Trade show Booth Staff Prep

Trade show Booth Staff Prep. Be a Brand Ambassador. Booth Staff Preparation. Booth staff should know: Their role as brand ambassador Booth Etiquette Why the company is exhibiting (the goals ) . You Are a Brand Ambassador. You represent the company (including when you travel)

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Trade show Booth Staff Prep

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  1. Trade show Booth Staff Prep Be a Brand Ambassador

  2. Booth Staff Preparation Booth staff should know: • Their role as brand ambassador • Booth Etiquette • Why the company is exhibiting (the goals)

  3. You Are a Brand Ambassador You represent the company (including when you travel) • Dress for BusinessYou’ll meet some of your best contacts in transit. • ConfidentialityOur company will never be one to disparage the competition or discuss our customers in public. Use first names only — no last names, no company names in any public place. • ProfessionalismBusiness etiquette applies throughout the trip – keep alcohol in check. • Relationship BuildingSpend free time with current and prospective customers whenever possible.

  4. Booth Staff Etiquette Do’s Don’ts Cell phones or laptops Visible purses, clutter, personal belongings Gum or food Inside in-depth conversations Sitting (“hiding out”) behind the table Stand with your back to the aisle • Greet prospects in the aisle • Use your product demo or giveaways to engage people (“play” and invite them to play) • Ask questions: What do you do? What are you looking for at the show? Etc. • Use the visitor lounge to make calls, check email & eat/drink • Practice your pitch

  5. What Should I Wear? Comfortable shoes!

  6. Why We’re Exhibiting • Goals • How we’ll measure success • Who we want to meet • Target number of leads • Etc…

  7. Next Steps / Questions? If you have comments or questions about improving your trade show impact, contact us for a free 30-minute consultation. PLS Launch Solutions 252 Plymouth Ave South Rochester, NY 14608 585.256.1640info@launchsolutions.com www.launchsolutions.com

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