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Communicating EWB-USA Creating A Stronger Brand

Communicating EWB-USA Creating A Stronger Brand. How to track me down: Jenny Starkey EWB-USA Communications Manager Jenny.starkey@ewb-usa.org Direct: 720-204-3208. The Big Questions. What are we talking about and what is the big deal?! Why is this important and why do we care?

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Communicating EWB-USA Creating A Stronger Brand

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  1. Communicating EWB-USA Creating A Stronger Brand

  2. How to track me down: Jenny Starkey EWB-USA Communications Manager Jenny.starkey@ewb-usa.org Direct: 720-204-3208

  3. The Big Questions • What are we talking about and what is the big deal?! • Why is this important and why do we care? • How will this make a difference? • What resources do we need from you? • When do we see results?

  4. How does EWB-USA stand out?

  5. Funding • Publicity • National Exposure • Members Ex: Central Ohio Professionals & Case Western Reserve University

  6. EWB-USA in the LA Times The result of a well-communicated project: National Exposure Chapter: EWB-USA Inland Empire Chapter

  7. Resources for Effective Brand Management Cohesive communication and Brandingdevelops a stronger organization and brand

  8. EWB-USA Chapter Communication Toolkit • This toolkit is intended to provide all EWB-USA chapters with direct access to marketing materials that have been designed specifically with the chapter in mind, while adhering to the EWB-USA brand design and image.

  9. EWB-USA Identity and Style Guide The purpose of this guide is to enable all chapters and members to consistently present the EWB-USA visual identity and mission in their communications and marketing materials.

  10. Key Messaging Guide This document provides the standard language about EWB-USA and how to communicate the organization’s mission, vision and story to members, partners, the media and the general public.

  11. Social Media & More EWB-USA YouTube Channel EWB-USA Members Only Section on Website EWB-USA Facebook Page

  12. What Other Resources Do We Have Now? • EWB-USA Annual International Conference • Regional Training Workshops • Monthly E-Blast • 512 Documents • EWB-USA Website • Members only pages • EWB-USA YouTube Channel • EWB-USA Surveys

  13. When Will We See Results??? IMMEDIATELY! We can create a National Brand Identity which will Generate More Awareness and More Funding.

  14. Questions?

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