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This update introduces progress in content strategy, audience engagement, and website rebuilding for Iowa Now. Feature stories and briefs are categorized for efficient sharing. Future plans include enriching content with multimedia elements. Follow-up steps involve finalizing design and technological aspects swiftly. Share feedback via email or in person.
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June 30, 2014 Iowa Now 2.0 - Update
Introduction • Lin asked us to give you all a progress report/update. • Briefs/Buckets • Feature Stories • Initial Sketches • Q&A
Project Goals • Clarify mission of Iowa Now • Define content strategy • Better serve key audiences • Streamline processes • Rebuild website (and back-end systems)
Iowa Now Mission • Showcase content that best tells the university’s story • Connect with campus audiences and other constituents • Offer one-stop source for news of record • Power distribution channels like emails, feeds, social, etc.
Briefs/Buckets • Splitting Iowa Now content into two groupings: • Feature Stories • Briefs • The creation of “Briefs” will be shared between VPSC staff and our campus communications colleagues.
Briefs/Buckets (cont) • Briefs Categories: • Newsmakers • Achievements • Gifts and Grants • Publications • Events* • Internal Communications for Faculty and Staff • Internal Communications for Students
Briefs/Buckets (cont) • Why Briefs: • Not a lot of traffic for a significant amount of effort • Adding a taxonomy for departments that will allow data feeds for departmental web sites
Feature Stories • Fewer but more complex and impactful stories • Feature stories become their own mini-publications • Single Content Type • Photo Galleries and Videos will be part of the Feature Story content type • Expanding for additional story elements such as Twitter Cards, Interactive Graphics, more robust callouts and pull quotes
Next Steps • Very fast schedule • Design comps towards the end of July • Tech side: Already prototyping architecture changes and display frameworks
Conclusion • Questions or concerns? • Feedback as we move forward: Email works, or just grab one of us for a quick conversation.