1 / 17

Iowa Now 2.0 Update: Enhancing University Storytelling Efforts

This update introduces progress in content strategy, audience engagement, and website rebuilding for Iowa Now. Feature stories and briefs are categorized for efficient sharing. Future plans include enriching content with multimedia elements. Follow-up steps involve finalizing design and technological aspects swiftly. Share feedback via email or in person.

shira
Télécharger la présentation

Iowa Now 2.0 Update: Enhancing University Storytelling Efforts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. June 30, 2014 Iowa Now 2.0 - Update

  2. Introduction • Lin asked us to give you all a progress report/update. • Briefs/Buckets • Feature Stories • Initial Sketches • Q&A

  3. Project Goals • Clarify mission of Iowa Now • Define content strategy • Better serve key audiences • Streamline processes • Rebuild website (and back-end systems)

  4. Iowa Now Mission • Showcase content that best tells the university’s story • Connect with campus audiences and other constituents • Offer one-stop source for news of record • Power distribution channels like emails, feeds, social, etc.

  5. Briefs/Buckets • Splitting Iowa Now content into two groupings: • Feature Stories • Briefs • The creation of “Briefs” will be shared between VPSC staff and our campus communications colleagues.

  6. Briefs/Buckets (cont) • Briefs Categories: • Newsmakers • Achievements • Gifts and Grants • Publications • Events* • Internal Communications for Faculty and Staff • Internal Communications for Students

  7. Briefs/Buckets (cont) • Why Briefs: • Not a lot of traffic for a significant amount of effort • Adding a taxonomy for departments that will allow data feeds for departmental web sites

  8. Feature Stories • Fewer but more complex and impactful stories • Feature stories become their own mini-publications • Single Content Type • Photo Galleries and Videos will be part of the Feature Story content type • Expanding for additional story elements such as Twitter Cards, Interactive Graphics, more robust callouts and pull quotes

  9. Sketches

  10. Next Steps • Very fast schedule • Design comps towards the end of July • Tech side: Already prototyping architecture changes and display frameworks

  11. Conclusion • Questions or concerns? • Feedback as we move forward: Email works, or just grab one of us for a quick conversation.

More Related