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Partnering with Local Merchants to Improve Food Access in West Contra Costa County

Partnering with Local Merchants to Improve Food Access in West Contra Costa County.

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Partnering with Local Merchants to Improve Food Access in West Contra Costa County

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  1. Partnering with Local Merchants to Improve Food Access in West Contra Costa County

  2. The Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3) project takes a look at select low-income neighborhoods* in Contra Costa County to measure the nutrition environment and identify opportunities for improvement.CX3 was designed by the California Department of Public Health’s Network for a Health California. • Neighborhoods with 50% or more residents at • < 185% of the federal poverty level Communities of Excellence

  3. Richmond Neighborhoods North Richmond Iron Triangle 23rd Street Corridor

  4. Contra Costa Health Services, in partnership with the West County HEAL Project, Opportunity West and Eco-Village, collected and analyzed local data from April 2007 to April 2008in three steps: 1. Geographic Information System website 2. Field surveys of neighborhood stores 3. Standardized scoring system developed by CX3 Partnering to Map the Neighborhoods

  5. West County Youth CCHS trained14 youth to conduct the surveys

  6. Our neighborhoods are out-of-balance from a nutrition and health perspective • Characterized by limited access to affordable, healthy foods • Iron Triangle - small stores, healthy staple items but little produce • 23rd Street - good produce but expensive. Fewer healthy staple items • North Richmond - very little that is healthy Key Neighborhood Findings

  7. 23rd Street 23rd Street Corridor

  8. What We Did • Identified stores on 23rd Street El Campesino El Chalateco Discolandia

  9. Built Relationships with Market Owners • Benefits of being WIC vendors • Economic viability • Creating healthy neighborhoods • Network incentives

  10. Partners Assisted Market Owners • Identify items needed on shelves to be WIC vendors • Complete WIC applications

  11. SUCCESS! 3 NEW WIC Vendors • 2 markets in SNAP-eligible census tracts • 1 market across the street • 1 market in SNAP-eligible census tract will re-apply

  12. Technical Support CCHS and partners provide frequent technical assistance • Site visits to discuss problems • Face time/on-going relationship building • Collaboration with Network’s Latino and Regional Retail campaigns

  13. Feedback from Market Owners • WIC clients are increasing • More customers, more sales • Community benefits • Markets feel new sense of responsibility to community

  14. Why We Succeeded • Targeted manageable number of stores • Collaborated with partners to cover more area • Provided frequent and dedicated support to markets

  15. What’s Next • Continued support to markets • Identify new markets for conversion • CX3 in 2012 • Census Tracts

  16. This material was funded by USDA’s Food Stamp Program through the California Department of Public Health’s Network for a Healthy California. Contra Costa Health Services provided additional funding. These institutions are equal opportunity providers and employers. The Food Stamp Program provides nutrition assistance to people with low income. It can help buy nutritious food for a better diet. For information of the Food Stamp Program, call 1-888-328-3483.

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