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Boeing

Boeing. Lindsey Corrie # 100188516 Zakir Mohammed #100194216 Lily Trinh #100179430 Alex Wong #100196408. Business Description. World’s largest manufacturer of commercial airplanes Also manufacture satellites, weapons, and communication systems Main focus is on 737, 747, 767, and 777’s

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Boeing

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  1. Boeing Lindsey Corrie# 100188516 Zakir Mohammed #100194216 Lily Trinh #100179430 Alex Wong #100196408

  2. Business Description • World’s largest manufacturer of commercial airplanes • Also manufacture satellites, weapons, and communication systems • Main focus is on 737, 747, 767, and 777’s • World leader in training flight crews

  3. Vision Statement “people working together as a global enterprise for aerospace leadership. How will we get there? • Run healthy core businesses • Leverage our strengths into new products and services • Open new frontiers • In order to realize our vision, we consider where we are today and where we would like to be tomorrow. There are certain business imperatives on which Boeing places a very strong emphasis. • Detailed customer knowledge and focus that understand, anticipate and respond to customer needs • Large scale systems integration that continually develops and advances technical excellence A lean enterprise characterised by efficiency, supplier management, short cycle times, high quality and low transaction costs”(www.boeing.com)

  4. Suggested Mission Statement • To strive to be continously innovative while remaining ethical and respecting the environment.

  5. Current Goals • Improving the 737 • Reducing fuel consumption • Making aerodynamic improvementsCompleting the first 747-8 • Manufacture a more powerful plane • Upgrade computer systems in place

  6. The Balanced Scorecard • Allows organization to reflect where they stand and where they want to go • Breaks down organization’s vision into four separate sections for assessment and to provide feedback for adjustments • Learning and Growth Perspective • Internal Business Perspective • Customer Perspective • Financial Perspective

  7. Learning and Growth Perspective • Promote: • Diversity in the work place, • Graduation placements • Student and grad internship • Provides scholarship funds

  8. Learning and Growth Perspective

  9. Key Performance Indicators • Leading indicator • Training and knowledge can be altered or changed • Encourage employees to go back to school or upgrade skills

  10. Internal Business Persective

  11. Customer Perspective

  12. Customer Perspective – Market Share Orders Deliveries

  13. Customer Perspective – New Target Market Gross Orders through November 23, 2010

  14. Financial Perspective

  15. Critique of Balanced Scorecard • Has it proven to work? • Why not? • Study shown by Chen and Jones (2009) that 70% of managers did not know of the company’s vision and strategies

  16. Thank You Any Question?

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