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The 411 on Location Based Services

The 411 on Location Based Services. SocialBizWorld October 22, 2010. Location Based Service, A Definition:. (LBS) is an information & entertainment service, accessible with mobile devices & utilizing the ability to make use of the geographical position of the mobile device. Wikipedia.

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The 411 on Location Based Services

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  1. The 411 onLocation Based Services SocialBizWorld October 22, 2010

  2. Location Based Service, A Definition: (LBS) is an information & entertainment service, accessible with mobile devices & utilizing the ability to make use of the geographical position of the mobile device. Wikipedia

  3. Features • Game Mechanics • Coupons, specials • Socialization • Quality of life suggestions • Viral advertising • Business Dashboard

  4. Who Are The Major Players? Foursquare 2.6mill Gowalla 390 thousand Booyah My Town 3.1mill Yelp 2mill Facebook Places ** SCVNGR 500 thousand Loopt 4mill July 2010

  5. How It’s Being Used Foursquare 2.6 million users Bravo, History Channel, Barbie, Zagat, New York Magazine, CocaCola, Starbucks many universities Check in for Charity with Pepsi One weekend helped raise $9,200 for Camp Interactive, anonymous $50k

  6. How It’s Being Used Gowalla 390 thousand users NASA, Livestrong, State of Arkansas, National Public Lands Day, Charlie Crist (I-FL), Rick Perry (R-TX), Jim Ward (R-AZ), Springfield Regional Arts Council, Vail Resorts, Washington Post Partnered to raise awareness around TOMS Shoes 1 millionth shoe drop & promote the cause through checkins. Estimated exposure 522,000+ people.

  7. How Will You Benefit? • Greater visibility in social media • Search engine ranking • Audience awareness • Increased brand presence in mobile • Incentivize user generated content • Build more walk in traffic • Reward loyal customers • Increase sales • Analytics

  8. Mobile Use 49% 1st Qtr. 2010 *Gartner Research 82 % of U.S. demographics own a cell phone,17% smart phone *Forrester Research

  9. Not Mainstream Yet • 4% of Americans have tried LBS • Only 1% use it weekly • 70% of those users are males 19-35

  10. Concerns • Personal Safety • Burglary • Exposing a Secret

  11. Does It Support Your Goal?

  12. 7 C’s of Social Media • Communication (public relations) • Cause support (philanthropy) • Contests (game metric) • Collaboration (thought leadership) • Connecting others (networking) • Customer service (listening) • Community building (loyalty) *Dose of Digital concept

  13. GOAL

  14. THANK YOU! Kerry Rego, @kregobiz 707-548-9823 KerryRegoConsulting.com Kerry@KerryRegoConsulting.com

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