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Email Marketing

What is Email Marketing? How to do it in best way?<br>Benefits of Email Marketing<br>https://scoopbiz.com/constant-contact-review/

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Email Marketing

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  1. Email Marketing

  2. Email marketing is the act of sending a commercial message, typically to a group of people, using email. • Email marketing is direct marketing of commercial message to a group of people to build Loyalty, Trust and Brand Awareness.

  3. Why Email marketing? • 80% of content marketers use email marketing. • 55% of companies generate more than 10% of sales from Email. • 42% of businesses say email is one of their most effective lead generation channels. • 88% of marketers say email marketing is bringing them a positive ROI • 92% of marketers employ email marketing.

  4. Reasons to start an Email Marketing Campaign: • Email marketing is targeted • Email has larger reach • 90% email gets delivered to intended recipient’s inbox • Email drives Conversions – avg click is around 3% compared to twitter which is just 0.5% avg click • Measurable and cost effective

  5. Benefits of Email Marketing: • Highly Targeted • Immediate • Test and refine • Measurable • Larger Reach • Higher Conversion rates • Cost Effective

  6. Drawback of Email marketing: • Spam • Viruses • Sending Email by mistake • Data Storage • 20% of all Emails are ‘junked’ by Spam filter

  7. Types of Email Marketing: • Digital marketing/ Newsletter • Event Invitation • Co-marketing Email • Social media send • Internet Updates • Confirmation Email

  8. Important Factors for email marketing: • Subject Line- creates Curiosity, Urgency, Exclusive, Test different Subject line. • Sender Name- use company name, brand name, product name or name of a person. • Images Within-use Alt Tags, number of images and of different formats. • Email Copy- write scannable copy, use headlines, avoid spammy words and clearly state the benefits. • Call to Action(CTA)- Minimize number of CTAs, Make the CTA visible.

  9. Tools

  10. Thank You

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