Public Relations’ Role in Implementation

1. Public Relations’ Role in Implementation Jenny Wells & Jaspreet Chahal An Equal Opportunity University

2. Reasons for Public Relations and Marketing An Equal Opportunity University

3. Reasons for Public Relations and Marketing • Student Buy In An Equal Opportunity University

4. Reasons for Public Relations and Marketing • Student Buy In • Faculty and Staff Support An Equal Opportunity University

5. Reasons for Public Relations and Marketing • Student Buy In • Faculty and Staff Support • Transparency An Equal Opportunity University

6. Importance of Student Buy In An Equal Opportunity University

7. Importance of Student Buy In • Registration Hold An Equal Opportunity University

8. Importance of Student Buy In • Registration Hold • Mandatory Completion An Equal Opportunity University

9. Importance of Student Buy In • Registration Hold • Mandatory Completion • Accurate Data An Equal Opportunity University

10. Importance of Faculty and Staff Support An Equal Opportunity University

11. Importance of Faculty and Staff Support • First student contact An Equal Opportunity University

12. Importance of Faculty and Staff Support • First student contact • Compliance with registration hold An Equal Opportunity University

13. Importance of Faculty and Staff Support • First student contact • Compliance with registration hold • To reinforce student buy in An Equal Opportunity University

14. First Steps: Student Focus Group An Equal Opportunity University

15. First Steps: Student Focus Group • Short messaging An Equal Opportunity University

16. First Steps: Student Focus Group • Short messaging • Infographics on social media An Equal Opportunity University

17. First Steps: Student Focus Group • Short messaging • Infographics on social media • Advisor Emails are KEY An Equal Opportunity University

18. First Steps: Student Focus Group • Short messaging • Infographics on social media • Advisor Emails are KEY • Yard Signs An Equal Opportunity University

19. First Steps: Student Focus Group • Short messaging • Infographics on social media • Advisor Emails are KEY • Yard Signs • Incentives An Equal Opportunity University

20. First Steps: Student Focus Group • Short messaging • Infographics on social media • Advisor Emails are KEY • Yard Signs • Incentives • Graphic Element An Equal Opportunity University

21. First Steps: Engaging Faculty/Advisors An Equal Opportunity University

22. First Steps: Engaging Faculty/Advisors • One Pager An Equal Opportunity University

23. First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony An Equal Opportunity University

24. First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys An Equal Opportunity University

25. First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys • Broadcast Email to Faculty An Equal Opportunity University

26. First Steps: Engaging Faculty/Advisors • One Pager • Advisors Annual Awards Ceremony • Coordinating with other campus surveys • Broadcast Email to Faculty • Broadcast Email across Campus An Equal Opportunity University

27. Launch of Survey An Equal Opportunity University

28. Launch of Survey • Q & A with President Capilouto An Equal Opportunity University

29. Launch of Survey • Q & A with President Capilouto • Spotlight on UK website An Equal Opportunity University

30. Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students An Equal Opportunity University

31. Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs An Equal Opportunity University

32. Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs • Kernel Display Ads An Equal Opportunity University

33. Launch of Survey • Q & A with President Capilouto • Spotlight on UK website • Email to all UK students • Yard Signs • Kernel Display Ads • Website An Equal Opportunity University

34. Yard Signs An Equal Opportunity University

35. Kernel Display Ads An Equal Opportunity University

36. Website http://www.uky.edu/CATSseesafety/ An Equal Opportunity University

37. Social Media An Equal Opportunity University

38. Social Media • Video: https://youtu.be/z8ewpALe5Kg An Equal Opportunity University

39. Social Media • Video: https://youtu.be/z8ewpALe5Kg • Tweets from coaches & administrators An Equal Opportunity University

40. Social Media • Video: https://youtu.be/z8ewpALe5Kg • Tweets from coaches & administrators • Featured on UKNow An Equal Opportunity University

41. Social Media • Video: https://youtu.be/z8ewpALe5Kg • Tweets from coaches & administrators • Featured on UKNow • UK Facebook and Twitter accounts An Equal Opportunity University

42. Incentives An Equal Opportunity University

43. Incentives • 2 parking passes An Equal Opportunity University

44. Incentives • 2 parking passes • UK Dining vouchers An Equal Opportunity University

45. Incentives • 2 parking passes • UK Dining vouchers • Semester of UK Dining An Equal Opportunity University

46. Incentives • 2 parking passes • UK Dining vouchers • Semester of UK Dining • Diploma Frames An Equal Opportunity University

47. Incentives • 2 parking passes • UK Dining vouchers • Semester of UK Dining • Diploma Frames • $250 cash An Equal Opportunity University

48. Incentives • 2 parking passes • UK Dining vouchers • Semester of UK Dining • Diploma Frames • $250 cash • $250 Amazon gift card An Equal Opportunity University

49. Lessons An Equal Opportunity University

50. Lessons • 81% prior to registration window An Equal Opportunity University