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While the examination concentrated on brands in the nourishment business, its key revelations are significant to any organization that desires to create deep rooted clients. For more subtleties see our document!
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https://www.shping.com Brand Transparency: 5 Ways to Attract Customers Online Shopping
If You Want Loyal Consumers, You Need to Build a Transparent Brand. • That's the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. TheLabel Insight Transparency ROI Study targeted more than 2,000 consumers about the impact transparency has on their trust in and loyalty to brands. • While the study focused on brands in the food industry, its key discoveries are relevant to any company that wishes to generate lifelong customers. Here are the five most relevant lessons about brand transparency the study can teach you.
Consumers Want to Know Everything About a Product Consumers seek out this information in order to determine whether a company is trustworthy and 56 percent of those surveyed said that additional product information inspires more trust in a given brand. While investing in ethical systems and materials may require more costs upfront, it can have a massive payoff. According to the study, 73 percent of consumers say they're willing to pay more for a product that promises total transparency. Meanwhile, 39 percent said they would switch to a new brand in the pursuit of product transparency.
Consumers Want to Know More About Your Brand In recent years, the internet and social media have allowed brands to develop personalities, value systems, and relationships with other brands and consumers in ways never before seen. Consequently, this makes consumers more curious and they now expect to know more about the companies and brands they are purchasing products from.
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