Advanced Link Building Strategies

2. Link Building: What is it? One-way links, also called “backlinks,” are aimed at improving the search engine visibility of a website by creating one-way links. A number of strategies are used to build links, including contentmarketing,toolbuilding,outreachvia email,brokenlink building,and publicrelations. What Is The Importance Of Backlinks? For an understanding of why, you will need to go back in time to before Google was our way of life. In the early days, the dominant players were search engines such as Yahoo! and Alta Vista. The results of the searchwere rankedbased 100% on the content on the page. And then Googlewas born. They revolutionized the internet with their PageRank Algorithm. Google’s search algorithm examineshow manylinks a pagehas rather than just its content.

3. These people were right. Link analysis remains the best method of determining the quality of a webpage nearly two decades later. For this reason, Google still uses backlinks as a ranking factor. In light of Google Penguin updates, Google now pays more attention to the quality of incoming links (rather thanjust focusingon link quantity). Maybeyou’re wondering: How does a high-qualitylink differ froma low-qualitylink? Can high-qualitylinks be built? Let’s find out.

4. Promotions On-site 1. Ensurethat yourInternalLinks areWorking Before seeking inbound links, optimize your internal linking structure. Don’t invite guests before you haveyour house in order! 2. Organizeconteststo determinethebest availableonline You should be able to obtain at least a few links back from the winners of the competition, if you host your own competition. 3. Discoverthe404 errors on yourSite Create 301 redirects to point links (and their link juice) to a current page on your website if inbound links to your site resultin 404 pages followinga move ordeletion.

5. 4. ContentCuration You can easily generate inbound links and valuable web content by becoming well known for publishing industry-specificweeklyroundups. 5. Creatinga petition Getting other experts to link to your petition can increase your site’s SEO if you support an issue within yourfield. 6. Expert Roundup In an expert roundup, you ask a question that is similar to an interview with an established blogger, such as Whichis the best sellingportal for yourbusiness? Ask different experts in your niche for their opinions on this subject through email or social media. You just need to gather these answers from the industry experts and write an Expert Roundup post once they haveanswered yourquestion.

6. Development of Technical Links 1. Reviewyourcompetitors’LinkProfiles You can discover more opportunities through the Open Site Explorer or Majestic SEO if you’ve run out of ideas for linkprospects. 2. BacklinkMonitoring Most link building tools monitor the links from your pages. For information about why your link has been removedand how to regainit, contactformerpartners. 3. Buildlinksto links It is a matter of strengthening the impact of your primary backlinks by adding second and third tier backlinks to them. 4. Ensurethat externalsitesare updatedwith new informationin exchangefor links Look for outdated information in the high ranking results for your target keywords. Provide content updates on the sites at no cost in exchangefor backlinks from the webmastersattachedto the site.

7. 5. Youmight considerofferingtoclean malwarein exchangefor backlinks You can contact the webmasters of sites displaying “This site may have been compromised,” if you notice them in your target SERPs. Request backlinks for fixing the problems. This is if you have the knowledge to do so. 6. Creatingdeep links You can direct your website’s deep pages via links you build as you build links. As a result, you are more likely to rank wellin the natural SERPs forinternal pages thatare relevant(insteadof yourgenerichomepage). 7. Find link partnersbyusingadvancedGooglequeries Look for partners to build links using search queries found on Google. The advanced search feature on Google narrows down your search results using special search operators. You can filter search results using operators such as domain,phrase, or more. 8. Requestlinks from sitesthathavea link list As you browse the Internet, create a list of websites related to your industry that include links, recommended partners, or recommended resources. Make it a habit to send an email every time your site appears on one of these lists asking for inclusion.

8. Social Media 1. Join socialnetworkingsitesto meet powerusers 2. Maintainindustrywikis Developing relationships with these influencers will help you build your social networks much faster by leveraging their existing followings. You won’t just score links by contributing to wikis run by groups Contributing to them will make you appear more authoritative, hence increasing your link authority. in your field. 3. Makeyourcontentshareablebyinvitingreaders It’s a mistake for many webmasters to be reluctant to ask for backlinks or shares on social media. Meaning asking their readers for a share. People are often glad to lend a hand, but you often need to motivatethem by askingbefore they’lltake action. 4. Utilizeyournetwork You are likely to have a large list of influencers by the time you have completed the above strategies. This will include the influencers you mentioned in your content and the ones you approached to promote your products or services. Consider contacting them again in the future. Ask them to subscribe to your email list. When new content is published, send them personalized emails. Shareable buttons are an important part of your emails,so peoplecan easilyshare your content.

9. Content Marketing 1. Test outinstructographics 2. The art of reverse engineering viral content Right now, infographics (expanded images that present data in an appealing manner) instructographics (which teach rather than inform) will be the next bigthing. are popular, but Identify the factors causing a piece of content marketing to be successful if you see one that is performing well. lessons will help you to get more inbound links if you apply them to your own campaigns. These 3. Columnsbyspecialguestson a regularbasis Take advantage of guest blogging on a regular basis, not just one-time. You can increase the number of backlinks and referral traffic you receive by taking regular columns on industrynews sites. 5. Photosharing In today’s world, bloggers desperately need high quality images. enhance your off-site optimization with these files, if you’re handy witha camera. 4. Multipleformatsare availablefor contentpieces You can greatly search engine It is not uncommon to publish content as an audio interview, a PDF, and a video. audience if you release more formats – and obtain more links if you do. You’ll reach a broader

10. 6. “Ego baiting”is a goodidea 9. Haro You can build relationshipswith potential mentors and earn links from the leaders’ existing followers by writing articles that flatter the leadersin yourindustry. Haro Journalists are able to use it to gather feedback from the public. The Haro database offers journalists an extensive list of sources for upcoming articles, and sources get daily chancesto securevaluablemediacoverage. stands for Help A Reporter Out. 7. Providesupporttools You shouldn’t only focus on content. Ensure that people can perform tasks more efficiently by creating tools, templates, and widgets. Without having to ask for backlinks, you can get legitones from your targetaudience. 10. Skyscraper Created by Brain Dean, this technique targets content creation and providing your audience with somethingthat isn’t alreadyavailable. 8. Researchandpublishoriginalwork It’s time to create some new content now that you know how to optimizeexistingcontent. Step 1: Find link-worthycontent Step 2: Make somethingeven better Research is a great way to build advanced links. You can do so by conducting surveys or conducting hypothesis-based studies. Step 3: Reachout to the rightpeople

11. Increasing Your Online Presence 1. Find references to your brand that are not linked on the web 4. Participate in contests by submitting yoursite Google your name, your business name, your company’s trademarked keywords, and your URL every now and then. You should request a backlink from webmasters who mentionyourbrand but don’t link it back to yoursite. There are numerous types of “top of the web” competitions in different industries. As often as possible, submit your site if you know of one. 2. Follow unlinked mentions of your brand using Google alerts 5. Newsworthythingstodo In the meantime, you should create Google Alerts to notify you when these keywordsare used on other sites. You need to create news if you want press attention! If you can’t do something that’s unusual enough to earn your audience’s attention and backlinks, consider a major donation, set a big goal or do something else that’s likelyto attractattention. 3. Sendtestimonials Offering testimonials on product or service sales pages for products or services you have used in your industry is a goodway to get links back to yourwebsite.

12. Implement These Advanced SEO Link Building Strategies Organizing all the advanced link building strategies into groups will make it easier for you to navigate throughthis guide. Watch your link profile thrive by following these steps carefully based on your requirements and resources.Arethere any other advancedlink buildingtechniquesyou mightknow?