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Marketing Planning Overview

Customizable PowerPoint Template. Marketing Planning Overview. Marketing Planning Overview. Date. Agenda. PROGRAM OVERVIEW. 1. Example one . 2. Example two. 3. Example three. 4. Example four. Overall Marketing Planning. Objectives. GOALS

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Marketing Planning Overview

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  1. Customizable PowerPoint Template Marketing Planning Overview Marketing Planning Overview Date

  2. Agenda PROGRAM OVERVIEW 1 Example one 2 Example two 3 Example three 4 Example four

  3. Overall Marketing Planning

  4. Objectives GOALS Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. TASKS Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. RESOURCES Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text. EVALUATION Go ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

  5. Strategies PROVEN METHODS NEW METHODS POSITIONING STRATEGY • Method a. This is example text. • Method b. This is example text. • Method c. This is example text. • Method a. This is example text. • Method b. This is example text. • Method c. This is example text. • Method a. This is example text. • Method b. This is example text. • Method c. This is example text.

  6. Marketing Program Planning

  7. Marketing Program Planning Marketing Strategy Primary Objective Tactic Sample Text. Replace me with your own text. Tactic Sample Text. Replace me with your own text. Marketing Strategy Marketing Strategy Tactic Sample Text. Replace me with your own text.

  8. FEB MAR APR JUL JAN MAY JUN ARCS & PILLARS High Level Program Initiative High Level Program Initiative Applicable Event Applicable Event High Level Program Initiative EVENTS Applicable Event Applicable Event Applicable Event Applicable Event Applicable Event • AVERAGE / MONTH • x programs • x webinars • x live events • x paid programs AUDIENCE & SEGMENTS Add audience or persona Add audience or persona Add audience or persona Nurturing & DB Emails ONGOING Paid Programs PPC Webinars Social High Level Program Planning Template

  9. Yearly Program View by Quarter Q2 Q1 Q3 Q4 Program 1 Program 1 Program 1 Program 1 Program 2 Program 2 Program 2 Program 2 Program 3 Program 3 Program 3 Program 3 Program 4 Program 4 Program 4 Program 4 Program 5 Program 5 Program 5 Program 5 Program 6 Program 6 Program 6 Program 6

  10. Program Roadmap TACTIC Initiative 1 TACTIC TACTIC Initiative 2 TACTIC TACTIC Initiative 3 TACTIC TACTIC Initiative 4 TACTIC TACTIC Q4 ‘13 Q1 ‘14 Q2 ‘14 Q3 ‘13

  11. Product Launch Program Plan 1 HC LEAD GEN TACTICS EVENT CONTENT EMAIL TACTICS eBook Email 1 Social Webinar 1 Email 2 Cheatsheet PPC Campaign Webinar 2 Email 3 Paid Email Campaign Datasheet In-Person Event Direct Mail Blog Post Sales Call-down

  12. Funnel Analysis: Program A (Webinar Example) WHERE ARE THERE OPPORTUNITIES? Program Launch Date: Goals: List Size: Current List for Program Send (X number of leads) Webinar Sign-Ups (X%) Roughly X% Register ~ X Number Webinar Dates:“ Webinar Attend (X%) X% Attend – X Number Webinar Follow Up Includes Offer for Demo (X%) X% Register for Demo – X Number Attend (X%) X% Fit the Right Profile – X Number Good Leads (X%) X% Fit the Right Profile – X Number Opportunities (X%) Of those that attend the demo, X% become opportunities – X Number Won (X%) Win X% - X Wins

  13. Campaign Details GOAL ACTIVITY MARKETING-SALES FUNNEL Goal 1 Activity 1-5 Awareness / Lead Gen Interest Goal 2 Activity 1-5 Demo Opps Goal 3 Activity 1-5 Won

  14. Content Initiative Planning

  15. Content Planning ONGOING INITIATIVE ONGOING INITIATIVE ONGOING INITIATIVE Q2 Q4 Q3 Q1

  16. Content Program Drill-Down Per Quarter GOALS: X X X X Ebooks Per Month Infographics Per Month Slide Decks Per Quarter Videos Per Quarter

  17. Event Planning

  18. Yearly Events Calendar Events Q1 Q2 Q3 Q4

  19. Yearly Webinar Calendar Q1 Q2 Q3 Q4

  20. Thank You!

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