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Advanced Marketing

Due This Week : Vocabulary due Friday Vocabulary Test on Friday Field Trip Wednesday – Fashion Capital of the Area - Fredericksburg. Week December 2, 2013 – December 6, 2013. Advanced Marketing.

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Advanced Marketing

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  1. Due This Week: Vocabulary due Friday Vocabulary Test on Friday Field Trip Wednesday – Fashion Capital of the Area - Fredericksburg Week December 2, 2013 – December 6, 2013 Advanced Marketing DECA NEWS: Help OTHERS: Remember to pick ornaments off tree to purchase gifts for family in need. Officer meeting Thursday 6:40am. First Drafts of Written Manuals due 12/11/13! Be sure to turn in permission forms/Commitment forms & FEES for District Leadership Conference/State Leadership Conference as soon as possible.

  2. Early Work: While shopping at Foot Locker you found a pair of shoes for $84.50, with a sign that said additional 15% off taken at the register. What is the final price of the shoe? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Vocabulary • Assignment of Fashion Project – • What is Fashion? • Discussion of expectations • Pick your partners! • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Everything has a PRICE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/8/13 • Homework: Work on project! ☞Point of the Day: Fashion merchandising is the business side of the Fashion World. If I picked a day to fly, this would be it! Monday, December 2, 2013 Magical Monday– Manners Moment

  3. Early Work: While shopping at Dillards you found a prom dress for $234.99 with a sign that said additional 10% off taken at the register. What is the sale price of the dress? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Vocabulary • Go to the Library – Research Fashion History – answer questions on sheet provided and turn in to the substitute. • Work on Fashion Promotion Project • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Everything has a PRICE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/8/13 • Homework: Marketing NOW – discussion Wed. ☞Point of the Day: Fashion Merchandising is a very competitive field with a limited number of jobs. If you can dream it, you can do it! Tuesday, December 3, 2013 Tag It Tuesday – Name that Company

  4. Early Work: You have $565.73 in your bank account. You paid your $35 fee for the ACT and bought Wizard tickets for $96.00. How much money do you now have in your account? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Marketing NOW Discussion • FIELD TRIP!! • If you are not going on the field trip – there will be work left for you to complete for the substitute. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Everything has a PRICE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/8/13 • Homework: Work on project! ☞Point of the Day: Fashion Merchandising comprises purchasing merchandise for sale, determine pricing, develop advertising and marketing to ensure that the clothing and accessories sell. They say if you dream a thing more than once, its sure to come true! Wednesday, December 4, 2013 Work Wear Wednesday & MKTG NOW Discussion

  5. Early Work: Newspaper Day – The Free Lance Star You are working concessions stand for the basketball game and a customer orders 1 nacho ($2.50), 1 Gatorade ($1.75), 1 Water ($1.25), 1 Popcorn ($0.75), and 1 Pickle ($0.50). What is the customer’s total? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Vocabulary • Work on your Fashion Promotion Project • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Everything has a PRICE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/8/13 • Homework: Work on project! ☞Point of the Day: Buyers attend trade and fashion shows to view and select items to sell in a retail setting Its kind of fun to do the impossible! Thursday, december 5, 2013 Throw Back Thursday – Share a Weird Fact today!

  6. A man has dreams of walking with giants. To carve his niche in the edifice of time. • Early Work: While shopping at the Nike Outlet, you have found a pair of tennis shoes that are originally $119.99; however, there is a sign that says “Additional 20% discount taken at register”. What is the new cost of the shoes? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Vocabulary TEST • Continue work on your Fashion Promotion Project • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Everything has a PRICE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/8/13 • Fashion Merchandising Promotion work continues – Presentations on Monday! • Journal – “I am a fashionista because…” (or not…) • Homework: Service Saturday is tomorrow! ☞Point of the Day: Visual Merchandisers develop in-store displays on mannequins and other fixtures to attract customers attention. Friday, december 6, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Vocabulary • Price • Price Competition • Price Discrimination • Price Fixing • Price lining • Primary Data • Primary Demand • Primary Industry • Problem • Problem Solving • Producer • Product • Product Item • Product Knowledge • Product Life Cycle • Product Line • Product Mix • Product Placement • Product Width • Production • Profit • Progress Report • Promotion • Promotional Advertising • Promotional Mix • Prospecting • Psychographics • Public Relations (PR) • Public Service Announcement (PSA) • Publicity

  8. Developing Product/Service Planning Skills • 77-Analyze the life cycle of an existing product or service.  • 78-Analyze a product line and a brand extension, using case studies.  • 79-Create a product extension for an existing product.   • Understanding Product/Service Positioning • 80-Describe the competitive positioning of an existing product or service.  • 81-Conduct a SWOT analysis to analyze the effects of competition on the selected product/service.  • 82-Develop a new positioning plan or a rationale for maintaining the existing positioning plan for an existing product or service.   CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. No matter what the topic, idea, product or service, you have to come up with unique ways to promote, to advertise, to sell! So lets all become Fashionistas! Making it Real – Your weekly Activity

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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