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Social Technologies, Community, Content, Networks, and Collective Action

Social Technologies, Community, Content, Networks, and Collective Action. Ben Gross ben@bengross.com http://bengross.com/. Commodification. Infrastructure Content production and dissemination Community and collaboration Messaging and notification Presence and status Reputation Location

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Social Technologies, Community, Content, Networks, and Collective Action

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  1. Social Technologies,Community, Content, Networks, and Collective Action Ben Gross ben@bengross.com http://bengross.com/

  2. Commodification • Infrastructure • Content production and dissemination • Community and collaboration • Messaging and notification • Presence and status • Reputation • Location • Analysis tools

  3. Benefits • More interactive and participatory • More rich media (audio and video) • More user contributed content • Social networking everywhere • Reputation everywhere • APIs and open standards • Pre-internet this was all expensive • Commonly called Web 2.0

  4. Components and Platforms • Nearly every aspect of this ecosystem is available as either components that can be constructed into a customized mashup or as part of a overall platform. • Ning offers a platform to rapidly build community sites that include weblogs, photo sharing, social networks etc. • Lignup provides individual telephony components as web services.

  5. Drag and Drop Communities

  6. Participation • How do you get participation? • Support self expression • Seed good content and give up control • Be open (standards and APIs) • Support derivatives and remixing • How do you measure participation? • Analysis tools • Technorati, CoComment,Google Analytics • Alexa, Quantcast, comScore, Hitwise • YouTube is a great example service

  7. Wafa Sultan on Al Jazeera

  8. 1984 Politics

  9. Making It Up • LonelyGirl15 (YouTube profile) • People did substantial research to find out that this girl was an actress. • Never underestimate the amount of free time people have on the internet. • Initial outrage, but continued popularity. • The show is still on and is available on most major video sharing sites. • 70 million combined viewers.

  10. Disclosure • Microsoft sent high end laptops to about 1000 bloggers. • Resulting in a lot of bad PR. • Microsoft tried to recall the laptops. • Successful Microsoft collaboration with 42 Entertainment for a Halo 2 promotion I Love Bees

  11. Once It’s Out It’s Out

  12. Questions and Discussion

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