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Introducing the hire immigrants.ca/Roadmap 16 April 2009. New Realities. New Opportunities. Agenda. Introduction to TRIEC, hireimmigrants.ca Roadmap Test-driving the Roadmap How the Roadmap can add value to your work. TRIEC Vision
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Introducing the hireimmigrants.ca/Roadmap 16 April 2009 New Realities. New Opportunities.
Agenda • Introduction to TRIEC, hireimmigrants.ca Roadmap • Test-driving the Roadmap • How the Roadmap can add value to your work
TRIEC Vision A Greater Toronto Region that prospers by engaging contributions of skilled immigrants fully. Mission TRIEC creates and champions solutions to integrate skilled immigrants better in the GTA labour market.
Three objectives • Convene and collaborate with partners, creating opportunities for skilled immigrants to connect to the local labour market. • Work with all levels of government, enhancing coordination and effecting more responsive policy and programs for skilled immigrant employment. • 1 • 2
Three objectives Work with key stakeholders, particularly employers, building their awareness and capacity to integrateskilled immigrants better into the workforce. • 3
On the road to the Roadmap • Natural evolution of hireimmigrants.ca • Employer requests: newcomer integration strategies • MTCU LMP
Roadmap advisory committee • PHD Training Board • Boards of trade • HRPA of Peel • Economic development offices • Peel Newcomer Strategy Group • Region of Peel • Brampton, Mississauga & District Labour Council
Roadmap: What is it? • Online human resource planning tool for employers • Organized by the stages of the HR lifecycle • Contains comprehensive strategies and tools to engage skilled immigrants more effectively • Uses rich-media: video, audio, downloadable content
Roadmap: Key features • Substantial information organized according to employer needs • Graphic- and media-rich, highly interactive • Saved Items serves as a bookmark, email function • Overview serves as a roadmap • Never completed
Roadmap: Benefits • Substantial starting point to build immigrant-readiness skills • Enter at an employer’s point of need (HR lifecycle stage) • Suggest other areas where an employer can gain additional skills • Free of charge to access and use
Roadmap: Who can use it? • Anyone with HR responsibilities • HR professionals • Owners and operators of businesses • Hiring and line managers, department heads • HR consultants – including job developers
Roadmap: Employer opportunities • Build immigrant-readiness skills and cross-cultural competencies • Use as a tool for professional development and training, particularly for senior management and hiring managers
Roadmap: Your opportunities • Add value to existing employer relationships • Gain external reinforcement of employer-facing messages • Talk to employers about more than just recruitment and assessment
Roadmap promotion • Demonstrations • Media relations • Tell-a-friend (Saved Items) • Direct mail • Print advertising • Online advertising • Advisory committee communications
Roadmap response • Top pages visited • Introduction • Recruit – Get started • Assess – Evaluate credentials • Assess – Prepare for interview • Recruit – Overview • Recruit – Market the job • Recruit – Define the role • Recruit – Job advertisement • Assess – Screen resumes • Launched on 31 March 2009 • 1,470+ unique visitors • 5 minutes average time spent on first visit • 12 minutes average time spent on return visit
TRIEC (Peel / Halton) Rodel Imbarlina-Ramos Tel: (905) 896-4994 Email: rramos@triec.ca