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Explore the untapped potential of social networks for nonprofit fundraising. Learn how to leverage engaging strategies and widgets to reach a broader audience and boost donations. Discover key insights from NTEN Social Network Benchmark 2011 and data from JustGiving.
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Social, Outreach, Widgets Fundraising with Engaging Networks
Social Networks • social networks have not raised significant amounts of money for most nonprofits • If Facebook was a country it would rank in size only behind China and India • social networks represent an enormous pool of potential donors, but nonprofits haven’t worked out how to convince them to give
Social Networks “ To complete the ROI picture, larger organizations are raising more money via fundraising on commercial social networks. 18% of Very Large charities report raising at least $10,000 in individual donations on commercial social networks, while just 1% of Small organizations report having raised at least $10,000 in the last year. ” NTEN Social Network Benchmark 2011
Data from JustGiving • JustGiving, a UK giving portal released data that showed 27% of all donations were from donors referred from social networks
