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Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing

Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing. Idaho’s LARGEST Family Owned Radio Broadcasting Group. KZDX 99.9 FM Format: Hot Adult Contemporary Targeted Audience: Adults 25-54 Gender: 65% Women 35% Men. KEDJ 103.1 FM Format: Active Rock

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Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing

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  1. Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing

  2. Idaho’s LARGEST Family Owned Radio Broadcasting Group KZDX 99.9 FM Format: Hot Adult Contemporary Targeted Audience: Adults 25-54 Gender: 65% Women 35% Men KEDJ 103.1 FM Format: Active Rock Targeted Audience: Men 25-54 Gender: 30% Women 70% Men KKMV 106.1 FM Format: Country Targeted Audience: Adults 25-54 Gender: 48% Women 52% Men KXTA 99.1 FM Format: Regional Mexican Targeted Audience: Hispanics 18-54 Gender: 50% Women 50% Men Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing

  3. Idaho’s LARGEST Family Owned Radio Broadcasting Group LATIN X 97.5FM Format: Spanish & English Urban Targeted Audience: Adults 12-34 Gender: 50% Women 50% Men BUCK 94.7 FM/1400 AM Format: Traditional Country Targeted Audience: Adults 35-65 Gender: 45% Women 55% Men KXTA-AM 970 AM Format: Regional Mexican & Spanish Variety Targeted Audience: Hispanics 30+ Gender: 50% Women 50% Men KBAR 1230 AM Format: News & Talk Targeted Audience: Adults 55+ Gender: 46% Women 54% Men Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing

  4. Coverage Maps AM Coverage FM Coverage

  5. The Forgotten Counties Lee Family Broadcasting, Inc. has been a proud Magic Valley broadcaster for decades. As with all radio stations, we’ve had plenty of ups and downs along the way. We, like you, count on credible information to measure our success in the market – the number of Magic Valley residents listening to our radio stations, and how accurately each of our radio stations is reaching its intended target demographic. And until a few years ago, Nielsen Audio (then Arbitron Ratings) provided a fair and accurate representation of the Southern Idaho media landscape. But then, money began dictating the parts of the Magic Valley you DO and DON’T see. In 2016, of the handful of broadcasters in our market only ONE was subscribed to Nielsen Audio’s Metro Coverage. And because they performed better in some counties than others, they petitioned Nielsen to selectively “remove” the parts of the market that were part of the metro that they performed poorly in. But this “removal” only removed numbers on a spreadsheet. It did NOT, however, PHYSICALLY REMOVE the 44,393 (based on 2017 U.S. Census Bureau estimates) residents who live in these counties. That’s almost 25% of the Magic Valley’s population – now, with listening habits misrepresented and unaccounted for. And now, agencies who rely on these numbers to place educated media buys in the best interest of their clients are receiving inaccurate and distorted information – all because Nielsen let MONEY speak louder than INTEGRITY. DON’T LET NIELSEN BLINDFOLD YOUR MAGIC VALLEY RADIO BUYS! When Nielsen made this bold and unethical move, Lee Family Broadcasting, Inc. retained an unaffiliated firm – namely, Eastlan Ratings - to survey those counties (Cassia & Minidoka) that Nielsen “removed” from Southern Idaho… and the results speak for themselves.

  6. Local Radio Wins Only If It Stays Local Broadcast radio has changed significantly over the last 15 years but it is also still the #1 out of home media in the United States reaching 91% of the population every week. People are bombarded with different ways to listen to radio, whether it be streaming, Pandora, Spotify, etc. Lee Family Broadcasting gives our listeners something our competitors can’t and that is live local DJ’s talking about local events, local news, doing local giveaways and setting up events to help raise money for local charities. We have a full staff of local DJ’s that are experts at connecting with our community and promoting our local businesses.

  7. Customized Promotions & Interactive Content Benefits Promotions Excites and reaches a larger audience with social sharing incentives • Collect first-party data on your audience • Including Demographic and Behavioral Data • Email Opt-In Option • Gathers a list of email addresses and names to use for future marketing • Customizable Survey Questions • Collect consumer data and generate leads • Sweepstakes • Photo & Video Contests • Pick ‘ems Interactive Content Creating a unique experience while learning more about their interests and buying habit • Trivia • Personality Quizzes • Ballots • Photo Galleries For more information please contact your Account Executive

  8. Customize Your Online Presence Why Choose Us What We Offer • Quick Turn-Around Time • Your Money stays Local • Local Reps • Local Support • We specialize in Creative Marketing Campaigns in all Aspects of Media • Monthly Reporting • Responsive Websites • Mobile Only Websites • SEO (Search Engine Optimization) • Making your website rank within search engine like Google to help you gain more customers • SEM (Search Engine Marketing) • Paid advertising to help your site be found • Geo Targeting & Geo Fencing • Help narrow your customer search and focus on gaining customers that are looking for your item or service via Web & Facebook • Social Media Advertising • Facebook Ads and Personal Message Auto-Responder • Mobile Coupons • Real Estate Apps • Email Marketing • Text Clubs Digitally Powered By: For more information please contact your Account Executive

  9. Customize Your Online Presence Custom Websites Include • Professionally managed responsive websites across all platforms • Keyword Inclusion for all Pages • SEO-Friendly • SEO-Inclusion on all Pages • Site Builder - Edits & Updates • Tracking, Reporting, & Analytics • Social Media Links • Google Maps Integration • Hosting & Domain Registration • Monthly Website Updates • Unlimited Pages • Landing Pages upon request • Dynamic Website Personalization (DWP) available upon request $30 per month hosting $650 Setup Fee Mobile Only Sites & eCommerce Websites Available Upon Request For more information please contact your Account Executive

  10. Capture The Whole Crowd With Lee Family Broadcasting Albertson’s stadium holds 36,387 people. Lee Family Broadcasting can provide you with a sold out stadium in the Mini-Cassia counties. Don’t “fumble” your media buy. Make KZDX and KKMV a must buy to reach Mini-Cassia potential customers.

  11. Lee Family Broadcasting your choice for ALL encompassing Radio and Digital Marketing Account Executive Contact Information Kim Lee kimlee@leeradio.net 208-539-5288

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