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Hershey Park

By: Alondra Alonso, Chantel Salinas-Garza. Hershey Park. CHOCOLATE LAVA. New attraction: Chocolate Lava. Chocolate lava is a new up and coming “Willy Wonka ” themed attraction at Hershey Park.

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Hershey Park

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  1. By: Alondra Alonso, Chantel Salinas-Garza Hershey Park

  2. CHOCOLATELAVA

  3. New attraction: ChocolateLava • Chocolate lava is a new up and coming “Willy Wonka” themed attraction at Hershey Park. • A boat ride replica from the movie. The chocolate lava boat ride will take you around the park in a tunnel where you can see out but they can’t see in. The boat will travel not on water but on melted chocolate, there will also be a big chocolate fall

  4. Target Market • Demographics: Family ride, male & female, of all ages; located in Pennsylvania • Psychographics: Family lifestyle, Families that enjoy riding on boats, Geographic: Industrial and tourism town; good amount of historic landmarks • Behavior: Families will visit from out of town

  5. Sponsorship and endorsement's • We are proud to announce that 99.3 KISS FM is now part of the Hershey park family! • Hershey park will broadcast KISS FM through out the park along with small banners around the park. • The product that incorprates our brand new attraction is CHOCOLATE

  6. Grand opening • Chocolate Lava is set to open in June2014 • Kiss FM DJ Supasam is scheduled to DJ the event with special guest Ariana Grande, Big Time Rush, and Selena Gomez, and more! • Special guest celebrities are scheduled to perform in the park and cut the ribbon for Chocolate Lava grand opening. • We will have the radio station promote 2 months prior up until grand opening day, give out free passes to the park, etc. • Celebrities will promote the grand opening of chocolate lava at Hershey Park up until grand opening day on their own social media accounts.

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