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The Genesis-2

From a single idea to a fast food powerhouseu2014discover our history, milestones, and the secret to our success!

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The Genesis-2

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  1. The Genesis THE NEXT LEVEL ACADEMY History of Simbisa Brands

  2. HOW IT ALL STARTED ★In 1987,Innscor Africa Limited opened its first Chicken Inn outlet at Speke Avenue in Harare. ★Founded by Zed Koudounaris and Derrick Fowler, Chicken Inn has since become the biggest fast food business in the country.

  3. OUR HISTORY ★In 1998, Innscor listed on the Zimbabwe Stock Exchange (ZSE), utilising the Quick Service Restaurant (QSR) business to spread its footprint into Africa as a diverse Pan-African operation. ★In the process, QSR outlets were opened in Zambia, Kenya and Swaziland.

  4. OUR HISTORY ★Since then, the QSR business has grown to own and franchise outlets all across Africa. ★Simbisa Brands has outlets in Zimbabwe, Zambia, Kenya, Democratic Republic of Congo, Ghana, Malawi, Namibia, Mauritius and Swaziland.

  5. 5 August 2015 1 October 2015 6 November 2015 UNBUNDLING Simbisa was incorporated as a wholly owned subsidiary of Innscor. Simbisa listed on the Zimbabwe Stock Exchange (ZSE). Simbisa acquired, through a scheme of reconstruction, all the assets and liabilities of the QSR Business from Innscor.

  6. Our Success Path ★The major factor contributing to the success of the company is the strategy and well thought out location of its outlets. ★Simbisa stores are found along busy track routes, on major highways, in central business districts, in urban areas as well as food courts. ★All these locations ensure consistent access to large volumes of customers. ★Think about all the customers travelling to Beitbridge, Plumtree or Chirundu. Or the tourists visiting Victoria Falls, Chinhoyi Caves or the Eastern Highlands.

  7. OUR BRANDS ★Simbisa is unique in that it not only owns the Intellectual Property Rights of the brands within its portfolio, but also owner-operates the outlets of the QSR brands. ★Simbisa owns the master license to other successful brands such as Galito’sAfrica, Nando’s, Steers, Rocomamas, Ocean Basket, Vida E Caffe, Spur and Grill Shack.

  8. OUR BRANDS ★The license for Nando’s, Steers, Ocean Basket and Spur is for Zimbabwe only, Rocomamas is for Zimbabwe, Zambia and Ghana, Vida E Caffe is for Zambia, Mauritius and Ghana and lastly Grill Shack for Kenya.

  9. The business has expanded over the years, with the addition of new brands such as Haefelis, Ocean Basket and RocoMamas among others, and has grown to own and franchise outlets all across Africa. The guiding principles for growth in Simbisa Brands are the customers and quality products. Our Growth The customers are treated like Queens and Kings, thus forming a lasting relationship which makes them keep coming back time and time again. Over the years we as Simbisa Brands have perfected our recipes and our products are known for freshness and great quality.

  10. Our Development For you to seamlessly fit into the system and become outstanding, you need to understand the culture and ethos of the company. The modules you are going to cover will introduce you to the operating systems of Simbisa Brands and help you seamlessly fit into the system. As you come into Simbisa, we would like you to understand and adapt to the way we operate.

  11. Thank You!

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