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History of Apple: the iPhone

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  1. History of Apple: the iPhone Prepared By: Aubrey Hammill, Winifred Larry, Michael Olson, Mabel Smeckert, & Kristen Wood

  2. Whispers of Apple venturing into the mobile phone market emerged in 2004. • On January 9th, 2007 in San Francisco, CA Apple CEO Steve Jobs announced the release of the newest Apple product, the iPhone. Introduction of the iPhone

  3. + • Introduced to the world in 2007 • Multi-touch screen • Ability to sync with iTunes • Excellent web browsing capabilities • Originally exclusive to AT&T • $599 for the 8GB iPhone 1(iPhone 2G) Introduction

  4. Introduced at $599, the public was nonresponsive to its high price • Market share rose when the price lowered to $399 (Vogelsetin) • For the first time, “consumers get an easy-to-use handheld computer. “ (Vogelsetin) • 6 million units sold, with 4 carriers in 4 countries (Richie) iPhone1: Public Response

  5. Improved functions: • iPhone OS 2.0 was introduced • 36% faster web browser • Available in white or black • Price Reductions • $199/$299, depending on capacity • A year after its release, the price lowered to $99 (Richie). • AT&T continues as exclusive carrier • 1 million units sold in 1st week • 20 million units sold by 2009 iPhone 3G:New Functions & Public Response

  6. Improved Functions: • Oil-resistant screen coating reduced finger prints and other oil smudges • Improved processing speed 2-4x faster • iPhone OS 3.0 • Upgraded touch sensors • Improved camera • 3GS also offered voice control, controlling calls and music playback • Price continued at $199/$299 • The iPhone 3GS hit 80 countries and hit 1 million sale units within the first week (Richie). iPhone 3GS:New Functions & Public Response

  7. Introduced in 2010 • Upgrades from the previous 3GS include: • 24% thinner • useful battery life increased • camera upgraded to 5 mega pixels Faster processor (1 GHz up from 600 MHz) • 5.0 megapixel camera (up from 3.0) • New VGA front camera • "FaceTime' video chat (Colon, Hill) • Price again remained at $199/$299 • iPhone 4’s antenna occasionally malfunctioned in poor reception areas (Richie). iPhone 4:Functions

  8. In 2011 it was announced that the iPhone would be available through AT&T and Verizon • 1.7 million units were sold the first week of the iPhone 4 (Richie). iPhone 4The Public

  9. iPhone 4S launched in 2011 • The antenna was improved, so signal was improved on the iPhone 4S • The processor was made faster, as seemed pretty typical for the S models • Price stayed the same at $199/$299, with a larger model at $399 • The iPhone 4S had several upgrades, including: • 8.0 megapixel camera, up from 5.0 mega pixel. • Voice-recognition and control through 'Siri'. • It is a world phone, meaning it will support both CDMA and GSM networks. • Records video at 1080p, up from 720p. (Colon, Hill). iPhone 4SThe Functions

  10. The launch dates between the iPhone 4 and iPhone 4S was the largest gap in iPhone history, partially due to the loss of founder, Steve Jobs • The iPhone 4S sold 4 million units the first week (Richie). • The iPhone 4S is now available at AT&T, Verizon and Sprint (Colon, Hill). iPhone 4S:Public Response

  11. Introduced in 2012 • iPhone 5 was improved: • .07 inches thinner • One ounce lighter (3.95 ounces) • Brushed aluminum back replaced fragile glass • Front facing camera improved to 0.9 megapixel (Colon, Hill) • Low-reflection screen increased to 4” • iPhone 5 included first custom processor • Smaller dock • Pricing at $199, $299 and $399 with service contract (Richie). iPhone 5: New Functions

  12. iPhone 5 sold 5 million units itsfirst week • Available in 100 countries on 240 carriers (Richie). iPhone 5:Public Response

  13. Released in the Fall of 2013 alongside iPhone 5S • Apple is targeting a younger generation with the iPhone 5c • Introduced in new fun colors • Set at a lower price of $99 with a 2 year contract (Tsukayama) iPhone 5C:New Functions

  14. Starting at $199 • Features that measure motion and environmental information • Can be used on a fitness app (Tsukayama). • Also introduced a new fingerprint sensor • More secure than the 4 digit PIN (Tsukayama) • Introduced in new colors • gold and gray (Richie) iPhone 5S:New Functions

  15. Apple had been losing market share before introduction of iPhone 5c and 5s (Tsukayama). • Phone 5C is made of plastic rather than glass and aluminum • Profit margin increased by using lower cost inputs (Tsukayama). • 3. 9 million iPhone 5s sold its opening weekend (Rogowsky). • 200 million iOS devices have upgraded to iOS7 • Twice as many picked up iOS 6 last year (Rogowsky). iPhone 5C & 5S: Public Response

  16. Apple should continue developing new and improved iPhones and creating new technology. • New, less expensive iPhones with the same level of technology as the more expensive modelsincrease sales to younger generations. • With the introduction of less costly iPhones, Apple Inc. will be able to continue appealing to new markets. Conclusions & Recommendations

  17. Apple Inc. (2010, February 19). iphone - technical specifications. Retrieved from http://support.apple.com/kb/sp2 • Bradshaw, T. (2013, August 26). Apple Looks to Build Market Share with the Cheaper iPhone 5C. In CNBC. Retrieved September 28, 2013, from http://www.cnbc.com/id/100988164 •   Cheng, J. (2008, October 21). Apple officially surpasses 10 million iphones sold in 2008. ARS Technica, Retrieved from http://arstechnica.com/apple/2008/10/apple-officially-surpasses-10-million-iphones-sold-in-2008/ • Colon, A. (2011, October 4). Battle of the iPhones: iPhone 4S vs. 4 vs. 3GS. Retrieved September 26, 2013 from http://www.pcmag.com/article2/0,2817,2394115,00.asp • Hill, S. (2012, October 19). iPhone5 vs. iPhone 4S: Our In-depth Comparison. RetrievedSeptember26, 2013, from http://www.digitaltrends.com/mobile/apple-iphone-5-vs-iphone-4s-spec-showdown/ • Markoff, J. (2007, January 10). Apple introduces innovative cellphone. The New York Times. Retrieved from http://www.nytimes.com/2007/01/10/technology/10apple.html?_r=1oref=slogin& • Popper, B. (2013, October 23). Is the iPhone 5C a sucess?. In The Verge. Retrieved October 24, 2013, from http://www.theverge.com/2013/10/23/4844698/is-the-apple-iphone-5c-a-success •  Ritchie, R. (2013, August 28). History of the iPhone 3G: Twice as Fast, Half the Price. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-3g •  Ritchie, R. (2013, August 30). History of the iPhone 3GS: Faster and More Powerful. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-3gs • Ritchie, R. (2013, September 1). History of the iPhone 4: Changing Everything-Again. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-4 • Ritchie, R. (2013, September 2). History of the iPhone 4S: The Most Amazing iPhone Yet. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-4s • Ritchie, R. (2013, September 3). History of the iPhone 5: The Biggest Thing to Happen to iPhone. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-5 References

  18. Rogowsky, M. (2013, September 25). Apple Can’t Win. In Forbes. Retrieved September 25, 2013, from http://www.forbes.com/sites/markrogowsky/2013/09/25/apple-cant-win/ • Tsukayama, H. (2013, September 10). Apple Unveils Cheaper iPhone 5C and iPhone 5S with Fingerprint Sensor. In The Washington Post. Retrieved September 25, 2013, from http://www.washingtonpost.com/business/technology/apple-likely-to-unveil-2-new-smartphones/2013/09/10/fe107898-1a1d-11e3-a628-7e6dde8f889d_story.html References(Continued)

  19. QUESTIONS? THANK YOU!