Interactive Exhibition Design Or Death By Powerpoint
I have too much to tell you • Sorry • It’s mostly to help shape how you think about the project. • There are no rules • It doesn’t mean you can’t go wrong • Sorry
SAFE SEX DRUGS & AIDS • Scientifically Accurate Fascinating & Exploratory • Suitable for Everyone Xcluding none • Direct Resetable Usable by Groups or Singly • Activated Information Systems
Interactives • WHY • WHEN • WHERE • WHAT • WHO
WHY? • Why are you doing it • Propaganda • Influence opinion • Influence attitude • Influence behaviour • Are you after information
WHO? • Who are you trying to reach • Can you reach them directly • Can you reach them via existing channels • Do the cluster in space or time, or media • Do you need to set bait
What • Is it information rich (or info seeking) • Is it phenomenological • Is it affective
Where • Are you located IN CONTEXT • Are people coming to your location because you are there? or • Are you there because people are going to be there?
When • Is the time right for the message • Are you going to be competing for attention • Can you reach them while they are trapped. • Is your message/success influenced by what they have just seen, or will see • Is your message adding to other messages, working against other influences, or getting lost in the noise.
General tips • Your passion is less important than their interest – “beware the zealot”. • People are very literal • Never underestimate the power of mis-directed people in large numbers • Don’t over-estimate the power of flashing lights
Become an observer of behaviour • Predation • Parasitism • Symbiosis • Commensalism • Putting the milk at the back of the supermarket • Putting chocolates/magazines next to checkouts
Trade show, Science festival, Shopping centre, Ag field day • Trade show • Shopping centre • Science festival • Agricultural Field day • Floriard • Summer Nats
How are you going to run it? • Transport • Setup time • Power ( ICT) • Security • Staffing • Take aways • Follow ups • Weather
Where to from here • Choose your mission • Have a couple of options • Do some quick behavioural research ( go to the mall) • Get in touch with me to bounce your ideas • Stuart@kellware.com
What are we looking for? • You are science communication students • So elegant design drawings aren’t needed • Costings aren’t needed • CLEARLY identified messages aligned with well reasoned strategies • A bit of creativity helps everyone • Have fun with it.. Otherwise no one else will • Be true to your objective