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Women, Girls and Smoking: Dispelling the Myths, Countering the Messages

This article highlights the toll that tobacco takes on Indiana, particularly women and girls. It discusses the health risks, the targeted marketing strategies of tobacco companies, and the need for awareness and prevention.

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Women, Girls and Smoking: Dispelling the Myths, Countering the Messages

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  1. Women, Girls and Smoking: Dispelling the Myths, Countering the Messages

  2. Toll of Tobacco on Indiana • Leading cause of preventable death • Kills more than 9,700 Hoosiers each year • 3,800 of those who die prematurely each year are women • 22% of adult women are current smokers • 23% of high school girls are current smokers

  3. Tobacco use by women results in $750.6 Million in direct health care costs for Indiana -- every year.

  4. Nearly 90% of lung cancer cases • 1/3 of ALL cancer deaths and • 1 in 5 deaths from heart disease are related to tobacco use

  5. TOBACCO COMPANIES TARGET WOMEN AND GIRLS

  6. 1930’s 1950’s

  7. 1970’s

  8. 1984

  9. 1990’s

  10. 2000

  11. Time April 28, 2003 8% Youth Readership 1.8 Million Youth Readers

  12. Cosmopolitan, May 2003

  13. Entertainment Weekly February 27, 2004

  14. From the Industry’s Documents “Actually, one of their main terminal values is to look attractive. In other words, a woman cannot be attractive if she is fat. Aerobics (gym) is therefore one of their major activities, when they do not try to meet the opposite sex in parties, bars or discotheques. This is their conception of having an exciting life for the time being.” - Philip Morris, 1993

  15. “Specifically, these young adult females agree that smoking is: attractive to the opposite sex, sophisticated/stylish, less intelligent, more aggressive, more mature, less feminine, smoke because friends do, feel more comfortable around others, feel that I'm rebelling…”- RJ Reynolds, 1982

  16. …attractive to the opposite sex

  17. …sophisticated/stylish,

  18. …less intelligent,

  19. …more aggressive, … less feminine

  20. …smoke because friends do,

  21. …feel that I'm rebelling…

  22. The newest

  23. “focus on products that are ‘wow,’ ” and “that add fun and excitement to the category.” - Cressida Lozano, Vice President for Marketing of the Camel brand

  24. Full page ads started in January 2007 and are now running in: • InStyle • Cosmopolitan • Marie Claire • Vogue • Elle • Glamour • Newsweek • Lucky

  25. No. 9 parties – “ladies only” nights • Booths offering facials, manicures, makeup and hair styling • Bags full of treats: pink mirror, cell phone accessories, make up, invite to next event • AND CIGARETTES • New drink to honor the new brand – the Divine Nine martini

  26. Indianapolis Events • March 21 and March 28 • DJ concert and fashion show • Popular night clubs

  27. Direct Mail Marketing Targets Girls

  28. AND THE TARGETED MARKETING WORKS...

  29. Six years after the introduction of Virginia Slims in 1968 the rate of smoking initiation for 12 year old girls had increased 110%.

  30. Currently, smoking rates for INDIANA middle school girls are higher than for middle school boys: • 8.3% of girls and 7.1% of boys Who do these young girls look to for role models? 30% of women ages 18-24 are smokers

  31. YOU’RE KILLING ME STOP

  32. Lung cancer is the leading cause of cancer death for women in Indiana 6,600 deaths are attributed to lung cancer every year - compared to 3,696 deaths from breast cancer (2000-2003)

  33. Cancer Death Rates*, for Women, US,1930-2003 Rate Per 100,000 Lung & bronchus Uterus Breast Colon & rectum Stomach Ovary Pancreas *Age-adjusted to the 2000 US standard population. Source: US Mortality Public Use Data Tapes 1960-2003, US Mortality Volumes 1930-1959, National Center for Health Statistics, Centers for Disease Control and Prevention, 2006.

  34. Lung Cancer Death Rates and Smoking Trends Among Women, 1974-2003

  35. Former smokers have a higher risk of developing lung cancer than non-smokers. Quitting arrests your risk at the level at which you quit,but will never reduce it to the level of a non-smoker. • In a recent study in New York,a woman with the same smoking history as a man was 2X as likely to be diagnosed with lung cancer. Source: NCI, 2003

  36. This is Equality? • In 2000, the number of Chronic Obstructive Pulmonary Disease (COPD) deaths in women exceeded those in men for the first time. • About 90% of COPD deaths among U.S. women are attributed to smoking.

  37. Cardiovascular disease is the #1 killer of women. More women than men die from heart disease.

  38. Women smokers have unique health risks: • Increased risk of cervical and vulvar • cancers • Increased risk of osteoporosis • Increased risk of breast cancer

  39. Women smokers have unique health risks: • Problems with reproductive health: • Early menopause • Reduced fertility • Reduces the effectiveness of the pill • Increased risk of stroke and other • serious side effects if taking birth • control pills • Increased rates of premature delivery • Likelier to have low-birthweight babies

  40. Women smokers have unique health risks: • Smoking and exposure to secondhand smoke are major causes of: • spontaneous abortions • stillbirths • SIDS

  41. And if our hearts, lungs, breasts, reproductive organs, & kids were not enough…

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