Everything you need know about taglines and how to write them effectively

1. WHAT IS A TAGLINE? and how to write a great one PREPARED BY SIMPLEPLAN MEDIA PVT. LTD

2. INTRODUCTION A tagline is a string of catchy words about a brand. It is a sentence (or two) of words that look dull by themselves, but when put next to each other, make an unforgettable line with uncanny earworm ability. A brand’s tagline helps the onlooker uniquely identify the brand from the crowd.  Brands and taglines are like two peas in a pod, so much so that you cannot think of one without the other.

3. WHY ARE BRANDS & TAGLINES BEST BUDDIES ? 1. 2. 3. Taglines play an important role for brands. Taglines are a great means for a brand to engage with its customers. It’s not just about how it looks, but also about how it reads and how it sounds. They are the first impressions that sum up what what actually is a brand Taglines makes the most powerful trifecta of “look once, remember forever” brands To be effective, it needs to be short yet descriptive, crisp yet contextual, simple but power-packed.

4. OTHER BENEFITS OF HAVING A TAGLINE? Taglines communicate your benefit to your customers A tagline may consist of a bunch of hand- picked words, but it’s also capable of conveying your brand value. Taglines help in brand recall Brands everywhere are always in an endless battle of thwarting their greatest fear - fading into oblivion. A tagline is like a verbal logo that can motivate an action or trigger a memory. To make an impression that lasts for generations, brands put a great deal of resources & implement complex strategies focused on raising awareness for their brand. Taglines are responsible for expressing what you are and will be. From Apple’s Think Different to LG’s Life’s Good, taglines carry your brand essence and reveal it, one word at a time. And what simpler way to enhance reach and recall than a tagline?

5. DIFFERENT TYPES OF TAGLINES Descriptive Superlativee Provocative The description should convey the brand’s products, services, or promise They aren’t provocative in the “let’s start a riot,but more so in the “thought- provoking” one. Establish your superiority, why not straight up compare your service, product, or purpose with others? Imperative Specific Make customers feel that it’s imperative to pick their product and choose them over other brands. Meant to twist popular words or to reveal the brand’s core philosophy using specific words

6. HOW TO WRITE A GREAT TAGLINE - A CRASH COURSE A great tagline doesn’t need you to be an accomplished wordsmith, but it does require that you bring your best thinking cap along. Here are three important tips to create a great tagline: Tuning in with your brands tone of voice Striving for simplicity Highlighting your USP

7. STRIVING FOR SIMPLICITY ‘Simplicity is the ultimate sophistication’ rings true for taglines too. You don’t need to use big words for big results. The most iconic brand taglines are known for their simplicity, Your tagline can only reach the masses when it’s understandable. And employing simple words are your best bet to do the trick.

8. HIGHLIGHTING YOUR USP To stick out from the competition, every brand offers something unique to their customers. Once you’ve would’ve figured out what are your brand’s core USPs, it’s time to condense those in a tagline in a way that is simple and memorable.

9. TUNING IN WITH YOUR BRANDS TONE OF VOICE If McDonald’s tried to portray itself as a serious brand through its tagline, nobody would have claimed - I'm lovin' it. This example only emphasizes the importance of a tone that suits your brand’s tone and voice. Be sure to define your brand, target audience, and message before trying to sum them as your brand’s catchphrase.

10. THANK YOU!