Use of Omni channel communication in banking

1. Use of Omni channel communication in banking www.aclmobile.com Omni channel is a concept that has become integral to multiple organizations and industries over the years, including banking. Modern day banking solutions can be availed across multiple channels and functions. Hence, customers using financial services come across various multiple touch points, like internet banking, mobile banking, and more. Omnichannel communication platform makes the process of availing varied financial services through multiple platforms and channels seamless and interconnected. This trend is largely driven by the age of digitalization and the changing nature of consumer behavior. Banks notably follow multi-channel approach today products and services are offered or sold through multiple channels such as websites, in-store/bank, apps, or through mobile, and more. An omnichannel Cloud communication platform helps in creating a link between these channels, and allows the customers to enjoy a personalized experience, regardless of the channel they are using to connect with the bank.

2. For example, if you suddenly lose your debit/credit card on a holiday abroad, you will ideally contact the bank through their customer service call center or online chat in order to report the loss. Typically, you would have to find an alternative way to meet your expenses in the country, and wait to get a new card after you return back home. However, bringing an omnichannel experience into the process may involve getting your card blocked, as well as receiving a new virtual card into your Smartphone wallet within just a few minutes. In the meantime, your physical card shall be delivered to your home address, and shall be waiting for you as soon as you return home from abroad. This example is a great proof of how personal, digital experiences offered by omnichannel communication can be advantageous in banking. Details of the top service providers of Omnichannel Marketing in India can be found online.