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Inside Google’s RCS Business Messaging: What It Means for Modern Communication

Googleu2019s RCS Business Messaging is transforming modern communication by enabling richer, more interactive customer experiences directly within the native messaging app, and Sinch India is at the forefront of leveraging these capabilities for brands across the country

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Inside Google’s RCS Business Messaging: What It Means for Modern Communication

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  1. RCS Business Messaging Improve Customer Engagement RCS Business Messaging 01 RCS Business Messaging The RCS Advantage 02 Engagement Without Effort 03 04 Retail Example The ROI 05 Reducing Drop-Off 06 Implementation with Sinch Implementation with Sinch Branded Micro-Experiences Global RCS Adoption Switch To RCS RCS Business Messaging SMS has limits: plain text and zero interactivity? Boring! RCS is the next-gen messaging solution. It provides brands a massive upgrade for communicating with customers. Let's explore further. The RCS Advantage RCS enhances engagement and boosts ROI through interactive features, and app-like experiences. Key RCS Benefits Rich Media Interactive Elements App-Like Experience Include CTAs and quick reply buttons. Messages feel like mini applications. Send carousels, videos, and branded content. Engagement Without Effort RCS meets customers where they are: on their phones. No app download needed, creating a simple experience. Brands using RCS see open and click-through rate increase. 06 SMS vs RCS Retail Example Basic SMS "Your order has shipped" RCS elevates the customer experience beyond basic order updates with advanced features and easy access. RCS Upgrade Package tracking and rescheduling Customer Action All available with one tap The ROI Interactive buttons in messages make buying easier. Reduced abandonment with easy interaction and follow through. Automated responses deflect call volume for lower costs. 08 Reducing Drop-Off RCS streamlines the path from curiosity to purchase, cutting drop-off by keeping customers within the messaging app. RCS Advantages Videos Carousels Quick Replies Showcase multiple options Simplify responses Demonstrates products in action Implementation with Sinch Get RCS campaigns up fast. Minimal setup time required Reach more customers and your business grows exponentially Use real-time insights to improve campaign performance. 10 Brand Benefits Branded Micro- Experiences Connection Establish closer bond with consumers. RCS helps your customers get better brand experiences. Confidence Reassure customers of service quality. Convenience Make life easier for customers. 11 Global RCS Adoption Carriers worldwide support RCS, growing rapidly Emerging Markets are adopting quickly RCS is becoming the go-to for business messaging. 12 Switch To RCS RCS offers enhanced engagement, streamlined customer journeys, and measurable ROI improvements over SMS. Make the switch to stay ahead, meeting evolving customer expectations. Don't wait for tomorrow! 13 Feel free to get in touch 5th Floor, Tower-4 Express Trade Tower 2B-36, Sector 132, Noida-201302 Official Websites www.sinch.com/apis/messaging/rcs/ Mobile number +91 120 613 9000 Consultation hours Monday-Friday, 9 AM-7 PM 13

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