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Supercross

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CFO: Jolie Dubois CTO: Emily Pope CEO: Shaylene Burd. Supercross. Background. Supercross was founded in 2012 Provide cheaper dirt bikes and accessories Market college students Provide riding lessons Started because of love for dirt bikes. Background Cont.

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Supercross

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  1. CFO: Jolie Dubois CTO: Emily Pope CEO: ShayleneBurd Supercross

  2. Background • Supercross was founded in 2012 • Provide cheaper dirt bikes and accessories • Market college students • Provide riding lessons • Started because of love for dirt bikes

  3. Background Cont. • Our business is located in Boise, Idaho • Expanding to Colorado and Wyoming in 2013 • Met in a dirt bike lover’s club • Jolie was a finance major • Emily loves technology • Shaylene’s brother is a pro rider • Travis Pastrana

  4. Online • Customers able to buy bikes and equipment • Design their own bike • Customers can sign up for lessons • Lessons from Travis Pastrana • Enter into different races • Safety features for using dirt bikes

  5. In Store • Purchase bikes • Sign up for lessons • Buy apparel and accessories • All different sizes of bikes • Can make your own bike • Supercross 250 Trail Blazer • Super450F

  6. Marketing Strategies • We advertise on Facebook • Target younger generation • First on Google search list • Display ads on related websites • Newspaper, radio, and TV

  7. E-Commerce Revenue Models • Sales revenue model • Customers can buy goods and services • Main revenue for company • Advertising revenue model • Let other companies advertise on our website

  8. ERP System • We chose Oracle • Chose ERP because it has CRM • Does other things that CRM can’t • It integrates different tasks

  9. Using Oracle • Great customer service • Helps manage relationships with customers • Run smoothly and efficiently • Better communicate with suppliers

  10. Supercross Website • Used SDLC process • Easy to navigate • Easily purchase our products • Customer friendly

  11. Web 2.0 • Heap Note • Helps us create a schedule • Organize data • Keep track of customers data • http://www.heapnote.com/notepad

  12. Web 2.0 • BubbleGuru • Improve communications with online visitors • Provide information clearly • Improve relationships with customers • Ensure customers are getting what they want • http://www.bubblecomment.com/index.php?bgnotice=true

  13. Web 2.0 • Blomming • Able to sell wherever on the web • Has a cart, checkout, payments, and tools • Keep track and manage orders and contacts • Allows customers to get products more efficiently • http://blomming.com/about

  14. Web 2.0 • vFlyer • Quickly and easily create ads • Posted to leading online marketplaces • Make ads as easy and effective as possible • Help customers know what we are selling • Make our products more known • http://www.vflyer.com/main/marketing/vmarketing

  15. Conclusion • Founded in 2012 by Emily, Jolie, and Shaylene • Look forward to expanding • Low prices • Great service • Great bikes

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