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How to use video content marketing for business?

When you create video for marketing there are few tips that you need to remember or follow in order to get the better results or the more user engagement.

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How to use video content marketing for business?

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  1. How to use video content marketing for business?

  2. From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. Video marketing is a solution that everyone can use successfully.

  3. Your video project is likely top or middle of the funnel activity, meaning ROI is hard to prove. No matter how enthusiastic your team is about video or how much you hear in digital media circles that video is the next great tactic, you need some plain talk about what type of videos to consider based on different circumstances. • Brand Awareness Video is an ideal medium for brand storytelling, which you can post on your website or on social media channels. Whether you’re sharing the brand values, brand origin, or brand mission, video immerses your audience in your story. You might not remember the last time when you have visited the homepage of any website and didn’t see a video.

  4. • Increased Engagement Using video as the marketing tool for your business increases the user engagement when you post your videos on different social media channels or you run ad campaign using videos. Increased engagement results in more reach, more traffic, more sales or the improved ROI. Study says that a video on Facebook Pages increases user engagement by 33%.

  5. • Tips for video marketing When you create video for marketing there are few tips that you need to remember or follow in order to get the better results or the more user engagement: • Your video should be mobile view responsive. Study shows that approximately 50% off videos are watched on mobile device. • Captions should be available in the video. Many a times videos are watched with muted voice, so your video should have captions available in the video.

  6. • Video for the marketing should be short or it should not be more than 2 or 3 minutes. The shorts videos gets the more user engagement. The starting few seconds of your video should be catchy that forces the user to watch the complete video. With the growing needs of social media video production for video advertisement, Sinema Films video production team understands the unique requirements.

  7. Why you should use video marketing As we have mentioned earlier that videos are very popular in today’s time and it’s good to use video marketing for your business. Study shows that • 75 million people in US watched online video daily, with this number you can assume how much big is the number that watches online videos daily. • More than 70% of business professionals uses or plan to use videos as their marketing source to increase their brand awareness and gain more customers. • More than 90% off viewers take action or retain the message that they see in the video as compared to when they read it in text message.

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