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5 Tips for Improving Your Business Website

As an Austin-area business, one of the most effective avenues open to you for garnering more customers and expanding your brand beyond Austin is your website.

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5 Tips for Improving Your Business Website

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  1. 5 Web Development Mistakes to Avoid Effective web development is a key element for bringing a website to life. The back-end programming and set up of the site are what transform it from a static entity into an active space where visitors can learn about your products and services, reach out for more information, make purchases, and interact with your business. As with many website-related tasks, however, certain mistakes can prevent you from developing a truly engaging site. Following are a few of these mistakes and how to avoid them. Do not forget to incorporate SEO into your web development. If you are not familiar with SEO, it may seem that web development and search engine optimization services are not related. As a result, you may be tempted to ignore SEO during web development simply because it does not seem relevant to the development process. The truth, however, is that failing to consider SEO during professional web development will leave you with a website that is not fully optimized for search engines. For example, keywords can often be used in HTML meta tags. The load time of a page, which is often determined by web development, can impact the crawlers' ability to index the page. Other specifically web development-related aspects of SEO include back links and site architecture. As a result, SEO can and should play an important role in each step of the web development process.

  2. Do not fail to make your website scalable. When you engage in web development, you need to build a site that serves your current needs. However, if you stop there, you may face difficulties down the road as your business grows, because your website may prove unable to adapt to increasing demands. For instance, a site that crashes often due to more visitors than it can handle will cost you customers, time, and money. Instead, it is important to work with your web development firm to build scalability into your website. This means creating ways to quickly increase the capacity and features of your website in response to growing demands. For instance, you may need to plan for a way to handle larger numbers of product orders, or to compensate for increased traffic. If you incorporate these scalable features in the beginning, you will save yourself time and money in the future as your website more easily adjusts to your business growth.

  3. Do not ignore the importance of mobile friendliness. For more than a year, Google has been using the mobile friendliness of websites as a factor in how it ranks that site's pages. As a result, any web development company that does not incorporate mobile friendliness into your site is hindering your SEO success. In addition, a site that is not mobile friendly is likely to cost you customers, since visitors who cannot easily access your website on a mobile device are likely to abandon your site in favor of a competitor's. This is why a responsive, mobile friendly web design is an essential part of any professional web development effort. It allows you to create a site that responds to users' screen size without compromising the accessibility and quality of its content. This makes your content easy to read and digest, while simultaneously making your pages more favorable in Google's eyes. Do not fail to validate data entry from visitors. An important element in web development is creating a website that accurately responds to information sent in by the site visitor. For instance, forms need to reach the right people when they are submitted by a site visitor; passwords need to be recognized, and access needs to be granted to authorized users. Otherwise, it becomes difficult for visitors to interact with the website and/or they risk having their private information (like credit card information) accessed by unauthorized users.

  4. As a result, professional web development must include safeguards at data entry points. These safeguards serve two purposes: Ensuring that information submitted by the user is accurate and validating sensitive information (like passwords). For instance, you may need to specify which phone number is needed on a form. You may need to add security features that validate the identity of a person entering a password or their authority to access certain information. By doing so, you improve both the security and the usability of your site. Do not forget to make your web development compatible with a variety of browsers. Finally, a common web development mistake is failing to make your website compatible with a variety of browsers. There are many available browsers today. Unfortunately, while each of them provides Internet access, they each handle websites and certain elements of web development differently. This means that without careful consideration, you may end up with a website that works on one browser but not on another. As a result, you may end up frustrating visitors who try to access your site with the “wrong” browser. In order to avoid this difficulty, your professional web development services should run regular checks of your site against different browsers in order to make sure it is compatible with as many of them as possible. Once your site works with multiple browsers, you will be ready to serve visitors who come to your site, regardless of which browser they prefer.

  5. There are many web development mistakes to avoid. Failing to incorporate SEO, not making your website scalable, failing to incorporate mobile friendliness, failing to validate user input, and not developing your site to work with a variety of browsers can make your site less accessible and successful. By taking the time to avoid these mistakes, you are more likely to come out with a site that is engaging, relevant, and accessible to all of your visitors.

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