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Measuring and Labelling Sustainability

In March 2011, Dr. Christian Baumgartner from Naturefriends International presented at the World Tourism Forum in Lucerne, focusing on the challenges and pathways to sustainability in tourism. This discussion emphasized the balance between economic returns and environmental concerns, assessing the sustainability of tourism offers through various indicators. Examples include Green Globe and TourCert, which provide standards and frameworks for evaluating tourism sustainability across multiple areas like air quality, waste management, and community involvement. The presentation advocates for integrating cultural, social, and environmental issues in tourism practices.

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Measuring and Labelling Sustainability

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  1. Measuring and Labelling Sustainability World Tourism Forum Lucerne Tourism and Sustainability Challenges, pathways and intelligent business models March 2011 Dr. Christian Baumgartner Naturefriends International

  2. Measuring and Labelling Sustainability World Tourism Forum Lucerne Tourism and Sustainability Balancing economic returns with environmental concerns March 2011 Dr. Christian Baumgartner Naturefriends International

  3. Sustainability in Tourism HR Müller, FIF; C Baumgartner

  4. Measurements and Labels sustainability assessment for tour offers ... EU Indicators for Sust. Tourism sustainability assessment for Destinations

  5. Example 1 – Green Globe • 248 Green Globe Standards for the following modules … • Air Quality • Cleaning • Communication • Community • Conservation • Cultural • Education • Emissions • Energy • Facility • Hazard • Policy • Purchasing • Recycle • Reduce • Reuse • Waste • Water 70% waste, energy, water, … 10% nature protection 20% Corporate Social Responsibility (Economy, Social, Cultural, …)

  6. Example 2 – TourCert TourCert Gesellschaft für Zertifizierung im Tourismus

  7. Example 2 – TourCert TourCert Gesellschaft für Zertifizierung im Tourismus

  8. Example 3 – Assessment sustainability assessment for Destinations • Evaluation of the sustainability of tourism within a destination / region • Evaluation of the chronological development • Evaluation of the ‘sustainability’ of particular areas (economy, culture, ...) • Identification of potential improvement factors • Starts local involvement and motivation by discussion and participation

  9. Today & Tomorrow • Integration of cultural and social issues • CO2-footprint product labelling • From voluntary measures to regulations • Predominant extrinsic motivation for labelling • Sustainability performance as base for public subsidies • Rather eco- than sustainability labels • Predominant intrinsic motivation for labelling

  10. Thankyouforyourattention! christian.baumgartner@nf-int.org www.nf-int.org The perfect sustainable tourist …

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