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Discover how social media can elevate your professional life. This guide highlights the top platforms like LinkedIn, Facebook, and Twitter, emphasizing their key benefits for networking, job searching, and brand monitoring. Learn how to make valuable contacts, develop a resource network, and potentially find mentorship opportunities. Stay informed with real-time industry updates and manage your online presence using tools like Hootsuite and TweetDeck. Maximize your professional potential by harnessing the power of social media in your career journey.
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Top Benefits • Networking • The Job Search • Keeping an Eye on Your Brand • Keeping an Eye on the Industry
Networking • Make contacts to assist you in current role • Develop an “address book” of resources • Help you find a mentor or find leadership opportunities • Job search
The Job Search • Potential employers will review your social media profiles • Get up-to-the-minute job posts • View company profiles, learn about previous and current employees • Some recruiters recruit directly through social media
Keeping an Eye on Your Brand/The Industry • Social Media outlets employ the 86,400-second news cycle • Reputable sources have social media presence • Be fully informed of what a variety of audiences are saying • Develop a dialogue and possibly steer the conversation
So What Platforms Should I Care About? Worth a Profile: • LinkedIn • Facebook • Twitter Keep an Eye On It: • FourSquare • Pinterest • YouTube Forget About It: • GooglePlus • MySpace
Timesavers – Your Accounts Hootsuite: • Basic account is free • Control your Facebook, Twitter and LinkedIn accounts with one sign-on and on one screen TweetDeck: • Basic account is free • Control Facebook and Twitter
Timesavers: Social Media Mentions SocialMention: • Perform a keyword search and find recent mentions in most social media platforms Google Alerts: • Set up daily or weekly searches for terms or keywords to be sent directly to your inbox Twazzup: • See what people are tweeting about a particular subject