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La Ond@ Rural

La Ond@ Rural. www.onda-rural.net. La Ond@ Rural. Africa, 2001, ICTs and rural radio Latin America, 2004, La Onda Rural What has happened since Quito An invitation. Why La Ond@ Rural?. Who is Online?. Worldwide Audience - North America - 182 Europe - 190 Asia - 187

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La Ond@ Rural

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  1. La Ond@ Rural www.onda-rural.net

  2. La Ond@ Rural • Africa, 2001, ICTs and rural radio • Latin America, 2004, La Onda Rural • What has happened since Quito • An invitation...

  3. Why La Ond@ Rural? Who is Online? Worldwide Audience - North America - 182 • Europe - 190 • Asia - 187 • Latin America - 33 • Africa - 6 • Middle East - 5 1% 5% 1% 603 million 31% 62%

  4. Online Not online

  5. Since Quito… • Reviewed the conclusions • Drafted a first draft strategy document with guiding principles and strategic actions • Four immediate actions • Begun a consultation process

  6. Guiding principles I • Strategic role of information and communication in development • Radio is low cost accessible, flexible, local. In combination with new ICTs it can play a fundamental role in bridging the “rural digital divide”

  7. Guiding principles II • Rural development initiatives must respond to demands articulated by the communities • Articulation requires information & communication • The combination of radio and new ICTs has a strategic role to play in rural communication

  8. Strategic action areas • Research • Resources • Capacity development • Visibility, institutional development, linkages

  9. Research • “State of the art” of rural radio and of new ICTs • Technologies for rural radio production and exchange of programmes and information • Public policies to support rural radio and ICTs

  10. Resources • Make existing resources available - training materials, methods, expertise, programmes… • Produce toolkits (production, policy intervention, training, research, technology…) • Rapid response service

  11. Capacity development • Develop training methodologies and materials for rural communication • Test and apply methodologies making use of new ICTs to support training initiatives, including distance learning and mentoring

  12. Visibility, institutional development, linkages • Support existing and new networks and production centres • Establish spaces and mechanisms for linking rural communication projects, policy makers and donors

  13. Immediate actions • Strategy and plan of action • Research project - to understand rural radio in LA • Communication tools to support the initiative • Rural communication policy toolkit • Consultation

  14. La Ond@ Rural www.onda-rural.net

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