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Circle K

Circle K. By Lucas Duralia, Kyle Anderson, & Nicole Rasor. Photo’s. Background info. Began operations in 1951. Originally called Kay’s Food Stores; opened in El Paso Texas. Has more than 3,500 stores internationally. 2,400 stores in the U.S.

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Circle K

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  1. Circle K By Lucas Duralia, Kyle Anderson, & Nicole Rasor

  2. Photo’s

  3. Background info • Began operations in 1951. • Originally called Kay’s Food Stores; opened in El Paso Texas. • Has more than 3,500 stores internationally. • 2,400 stores in the U.S. • The name Circle K was bought out in 2003 by a Canadian Company.

  4. Company Mission Statement Circle K Mission Statement: “To grow the Circle K brand by granting franchise agreements to individuals who are dedicated to winning long-term customers by providing high-quality products and services, fully utilizing the operating system and taking full advantage of our ongoing support.”

  5. Corvallis Customer Profile • College Students age 18-26 • Tailgaters and Misc. Alumni • Primarily shoot for 21 and over crowd; most of sales are alcohol. • Early morning and late night shoppers-it’s open 24hours.

  6. What do they offer? • Convenience goods • Prepaid phone cards • Money orders • Cash payroll checks • Pay as you go wireless • ATM • BEER You know what you will find when you go in…that’s why people like it.

  7. S.W.O.T. Analysis Strengths: • Always open • Consistency in products and store arrangement. • Great locations • Large scale purchasing power • Customer focus

  8. S.W.O.T. Analysis Contd. Weaknesses: • Not a lot of available parking • Hard to access during big events • Limited product capacity

  9. S.W.O.T. Analysis Contd. Opportunities: • Build more locations-compete with dorms. • International franchise opportunities. • Increase purchasing power; were bought out by a larger corporation.

  10. S.W.O.T. Analysis Contd. Threats: • 7-eleven • Superette • Dairy Mart • Grocery Stores • Gas Station Mini Marts

  11. Bibliography www.circlek.com

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