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The Elevator Pitch

The Elevator Pitch. Based on material developed by:. 0. Elevator Pitch. What is the objective? Must be exciting and compelling This is a conversation, not a speech. The Elevator Pitch. Buy-in Investors Employees Customers Partners What motivates them?

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The Elevator Pitch

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  1. The Elevator Pitch Based on material developed by: Elevator Pitch

  2. 0 Elevator Pitch Elevator Pitch What is the objective? Must be exciting and compelling This is a conversation, not a speech

  3. The Elevator Pitch Elevator Pitch • Buy-in • Investors • Employees • Customers • Partners • What motivates them? • Critical Point - what do you want remembered? • Result - listener wants to hear more

  4. The Elevator Pitch Content Elevator Pitch What market are you in? What urgent problem are you solving? What is the size & growth of the opportunity? Value proposition Why will you win? What is the validation (customers, research, etc.)? Order is flexible

  5. Elevator Pitch Communication Imperatives Elevator Pitch Show passion, energy, and enthusiasm Use appropriate eye contact when face-to face Slow down and speak clearly Be brief (~30 seconds) Be confident Use understandable vocabulary (model company)

  6. Elevator Pitch – Example Elevator Pitch P1 Diamond develops proprietary thin film diamond products and equipment that dramatically improve heat dissipation on microprocessors, solving one of the highest priority pain points in the industry. We address growing markets that will exceed $1.5B by 2006 and will become the dominant supplier with the best team having the most comprehensive patent position in the industry. Intel is our largest current investor, and we are actively engaged with other top target customers and partners who provide very strong references.

  7. Elevator Pitch – Example What Questions does this invite? Elevator Pitch P1 Diamond develops proprietary thin film diamond products and equipment that dramatically improve heat dissipation on microprocessors, solving one of the highest priority pain points in the industry. We address growing markets that will exceed $1.5B by 2006 and will become the dominant supplier with the best team having the most comprehensive patent position in the industry. Intel is our largest current investor, and we are actively engaged with other top target customers and partners who provide very strong references.

  8. How Do You Get Immediate Attention? Elevator Pitch Reduce to one sentence or question what is unusual, interesting, exciting or dramatic.

  9. Be Prepared to Answer Questions About Elevator Pitch Product and technology Marketing strategy Market research Revenue and profitability Funds required Valuation

  10. Elevator Pitch Exercise Elevator Pitch • Your pitch • Evaluation by class on a scale of 1 to 10 • Urgent pain • Large growing market • Unique, defensible position • Validation • Communication skills • Desire to hear more

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