1 / 14

Shoppers Stop: Revolutionizing Retail with Social Media and Innovative Apps

Shoppers Stop has emerged as a leading retail and family brand on Facebook in India, boasting over 4.6 million fans. Ranked repeatedly as the No. 1 social net worth company on the platform, they have pioneered various interactive marketing strategies. Highlights include the "Tweet Store" that engaged customers through social media, the First Citizen app for seamless shopping, and India's first 3D street art installation to boost campaigns. By creating exclusive video content and innovative consumer apps, Shoppers Stop significantly enhances customer engagement and shopping experiences.

skule
Télécharger la présentation

Shoppers Stop: Revolutionizing Retail with Social Media and Innovative Apps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet no longer a niche medium DainikJagran – 6.2 m Star plus – 35 m TOI – 4.5 m 55 m 16 m 0.9 m 52 m

  2. Facebook • 4.6+ Million Fans on Facebook! • Shoppers Stop is now the No 1Retail Brand & Family brand on Facebook in India • Shoppers Stop is now the 9th largest Brand on Facebook in India • Shoppers Stop was ranked as the No.1 social net worth company on Facebook by Fortune India 500 for 2 consecutive years January, 2011 June, 2013 200K fans 4.6 Mln fans

  3. Perfect for me! • We have created an app for Facebook where products are shortlisted for a fan based on his/her history of likes • These products are linked to e-com to enable customers to buy what they like.

  4. Tweet Store We created an external website where each product was worth a certain number of tweets. Users needed to tweet using #sstweetstore Each time a tweet was recorded the counter changed. As soon as the stipulated number of tweets were reached, the @handle with last tweet was announced on the page and received the giveaway. In 30 hours we recd 22568 tweets

  5. Most Fashionable Profile Picture • A hunt for the Most Fashionable Profile picture in India by creating an app which allowed the internet community to vote and decide the most worthy winner. • Offline components : Press Ad • Online components : FB Ads, Online Media Plan, Twitter Total views Tab: 237,068 Wall: 77,016

  6. First Citizen App • Using this tailor-made app, Shoppers Stop First Citizen members can : • Swipe their card without actually having the card • Check card number and card details • Get information on promotions and offers in stores • Check reward points and much more. • The First Citizen Mobile app has been made available across mobile platforms such as Blackberry, iPhone & Android. • More than 35,000 downloads so far

  7. FIRST CITIZEN APP

  8. Gift Bot App • This application serves as a gifting assistant • Customers are given gifting suggestions based on pre-selected criteria such as age, budget, etc. • This app has been made available across mobile platforms such as Blackberry, iPhone & Android.

  9. India’s first 3D art • We created India’s first branded 3D Street Art installation to promote the ‘Choose Your Own Gift’ campaign. • This interactive art installation was displayed at Carter Road, Bandra during the pre-Diwali weekend. • Many customers clicked their photos with this 3D art & uploaded on Facebook

  10. YouTube • 1.06+ Million views on YouTube! • Shoppers Stop is one of the only brands in India that creates exclusive video content for YouTube • Engagement scores have increased by a 5X factor with the introduction of the ‘How to…’ series of infomercials. 2010-2011 March, 2013 50K views 1.06 Mn views

  11. YouTube Content

  12. Augmented Reality Codes

  13. Thank you & hoping… There’s lots more happening at ShopperStopIndia shopperstop

More Related