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Team Pragma Spar Absa Cape Epic 2014. The road ahead. Riding for a cause. Cotlands is our choice of charity. Cotlands has been a beacon of hope for the vulnerable children of South Africa since 1936 .
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Team Pragma Spar Absa Cape Epic 2014 The road ahead
Riding for a cause Cotlands is our choice of charity. Cotlandshas been a beacon of hope for the vulnerable children of South Africa since 1936. Team Pragma-Spar will donate all funds raised during the months leading up to and during the Epic. This ceremony will take place after the Epic when the final amount has been established. He who allows his day to pass by without practicing generosity & enjoying life’s pleasures...breathes but does not live.
Riding for a cause Team Pragma-Spar aims to achieve their goals by direct marketing though our social and business networks. • Professional YouTube video with Cotlands to raise awareness (Jan ‘14) • Set-up of fundraising mechanisms for Cotlands (SMS, EFT) • Market our team via Facebook, YouTube and Twitter • Blogging during event • Funds handover ceremony at Cotlands Western Cape (To be communicated to various media houses)
What does this mean for Pragma and Spar? • Brand exposure and brand ambassadors during the event (4 Days Pragma kit, 4 days Spar kit; both co-branded) • Brand association with a renowned and national charity • Brand exposure via marketing (YouTube, Facebook, Twitter) • Possible exposure from funds handover ceremony (News papers, Gazettes, News Letters)