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Keywords: The Future of Multilingual Naming

Keywords: The Future of Multilingual Naming. Lauren Gelman Internet Policy Counsel RealNames Corporation. What’s Required of a Multilingual System?. A scalable, global solution Equal treatment of all languages and scripts Distributed policy management

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Keywords: The Future of Multilingual Naming

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  1. Keywords: The Future of Multilingual Naming Lauren GelmanInternet Policy CounselRealNames Corporation

  2. What’s Required of a Multilingual System? • A scalable, global solution • Equal treatment of all languages and scripts • Distributed policy management • Caters to local customs, user expectations • User friendliness • Preserve existing names • Natural language names and phrases

  3. RealNames Keywords • A fresh approach • New ground, no limitations to obey • Used Unicode from the start • User-friendly rules • Write “über” or “ueber” • Country-based namespaces • Friendly to local trademarks and usages • Puts localization in the right hands

  4. Sample Keywords • קדם • Nicht ist unmöglich • Večernji list • аэрофлот • 東芝 • 新华社 • Libération • Barnes & Noble • 蘋果日報 • NTT西日本 • 대한항공 • Yahoo! • Motel 

  5. Keywords in Use

  6. General Keyword Policies • Adult sites must be explicitly indicated in Keyword • Global Keyword Registrant Database (“WHOIS”) • Launching soon; email service now • Keywords are not transferable • Keyword Dispute Resolution Policy • Country-based Registries may create more restrictive policies

  7. Keyword Products • Basic • Low traffic • First come; first serve • Keywords Plus • High traffic • Keyword Review

  8. Keyword Review Services • Required for Keywords Plus and Keyword Namespaces • Keyword editors determine if proposed Keyword in proposed country would provide a good user experience • Generics not allowed • Practical, not legal, assessment

  9. Keyword Review Services • Keyword Review IS: • Protector of end users and thus the value of the Keyword system • Deterrent to cybersquatters • Keyword Review IS NOT: • A sunrise period • A dispute resolution method • A lottery • A validation or rejection of any asserted IP rights

  10. Keyword Review Examples • Keyword Review approvals: • “Kodak” to the multinational film company • “Delta” to the airline • “Jorge Batlle Ibanez” to the President of Uruguay • Keyword Review rejections: • “Nokia” to a person named Nokia • “Woolworths” in the US market to the high-end clothing store of the UK • “Montevideo” to a tourism company • “books” to anyone

  11. Keyword Dispute Resolution Policy (KDRP) • Similar to UDRP, but: • Protects TMs and business names, domain names, personal names • Penalty for bad faith KDRP filings • Reconsideration provision • Arbitrations handled entirely online by eResolution

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