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Propaganda Techniques and Their Appeals in Advertisements

Learn about the different propaganda techniques used in advertisements and how they appeal to ethos, pathos, and logos. Watch videos, analyze examples, and create a counter ad.

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Propaganda Techniques and Their Appeals in Advertisements

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Presentation Transcript

  1. Do Now! • Please take a magazine – any magazine – • Look through the magazine at any of the advertisements you see. • Choose two and identify the type of appeals: ethos, pathos, logos. Be ready to ‘show and tell’ with the class.

  2. Propaganda Techniques How authors persuade you to believe whatever they want

  3. Video to watch for general ideas • https://www.youtube.com/watch?v=ohoXZ6EcneA • Pausing to take notes • Valid

  4. 2018 video • https://www.youtube.com/watch?v=C8qxE_pFJ7U • 18 minutes • https://www.youtube.com/watch?v=4hscu37fa-c • 7 minutes: older political posters

  5. Red Herring

  6. Red Herring What is this an advertisement for?

  7. Shoes! Perfume!

  8. Circular Reasoning: a logical fallacy Definition: States a conclusion as part of the proof of the argument https://www.youtube.com/watch?v=8NqTr2067YA https://www.youtube.com/watch?v=8CVbku6nxhU (Seinfeld)

  9. Stereotypes/ Sweeping Generalization

  10. Stereotypes

  11. Stereotypes“Blonds are dumb.”“Athletes are bullies.”

  12. Testimonial Testimonial http://www.mybigcampus.com/library/5236?veeb52980-c718-012c-bdfc-001676580d24 for Michael Jordan

  13. Testimonial

  14. Testimonial

  15. Repetition

  16. Repetition https://www.youtube.com/watch?v=f_SwD7RveNE&list=PLCCBFCEA8309982A8

  17. Bandwagon

  18. Bandwagon

  19. Bandwagon

  20. Name Calling

  21. Plain Folks

  22. Plain Folks

  23. Transfer presents a positive image or idea and attaches the positive feelings to another idea.

  24. Glittering Generalities

  25. GlitteringGeneralities • https://www.youtube.com/watch?v=oLPHJPYt_hc with explanation • https://www.youtube.com/watch?v=Ky7ic1Ro9yw&list=PL-knUw0JPRT6kBKsxX_1mCElLcimbiaAR http://www.mybigcampus.com/library/192526 Castro GTX

  26. Glittering Generalities

  27. Name Calling

  28. Card Stacking • https://www.youtube.com/watch?v=zYJgbRrdTZs&list=PL7AD8AD7C2EE1C84F • https://www.youtube.com/watch?v=xiWTcVHdSFo Windows and PC • a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.

  29. Appeal to Number, Facts, & Statistics” LOGOS-“Coroners have found that 80% of people’s colons are blocked with waste.”-“On average, 6 out of 7 dentists prefer Colgate.”

  30. Appeal to Number, Facts, & Statistics

  31. Emotional Appeal

  32. Emotional Appeal http://www.mybigcampus.com/library/21135 for Blackberry commercial

  33. Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956 They connect a feeling with this organization. Army strong http://www.mybigcampus.com/library/87390

  34. Fear

  35. Fear

  36. Marine commercials • https://www.youtube.com/watch?v=inSzBLaTiNI

  37. To review • https://www.youtube.com/watch?v=59h-zN_Q1kg

  38. Deconstruction • http://medialiteracyproject.org/deconstructions/splenda/ • For Splenda ad • http://medialiteracyproject.org/deconstructions/neuro-drink/ • For Neuro ad

  39. Create an Counter Ad

  40. Create a Counter Ad

  41. Kool Cigarettes

  42. Dr. Pepper Counter Original

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