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Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.

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Cleaning Your Cool Brand


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    ten ways to wash corporate stink off your cool

    TEN WAYS TO WASH

    CORPORATE STINK OFF

    YOUR COOL BRAND

    Created by @slidesthatrock

    Based on article by @jaysondemers

    based on this article in entrepreneur mag

    BASED ON THIS ARTICLE

    IN ENTREPRENEUR MAG.

    Jayson DeMers

    @jaysondemers

    Article by

    ten ways to wash corporate stink off your cool 1

    TEN WAYS TO WASH

    CORPORATE STINK OFF

    YOUR COOL BRAND

    write from the heart

    WRITE FROM

    THE HEART.

    Instead of producing content

    for content’s sake, write

    genuinely about what you do

    or sell. Write your own

    stories.

    Don’t worry about “seeming”

    sincere when you actually are

    sincere.

    1

    cut the jargon

    CUT THE

    JARGON.

    No matter what level of

    audience you’re writing to,

    cut out the industry jargon

    and buzzwords.

    There’s always a simpler way

    to say what you want to say.

    2

    show off your team

    SHOW OFF

    YOUR TEAM.

    Your brand isn’t cold and

    heartless.

    Your brand is composed of

    some great people, so show

    these people off!

    Give them a chance to show

    who they are.

    3

    reach out to individuals on social media

    REACH OUT TO

    INDIVIDUALS

    ON SOCIAL MEDIA.

    Instead of distributing

    messages to an audience,

    send targeted messages to

    engage with individuals.

    Build trust and establish a

    real persona for your brand.

    4

    crack some jokes

    CRACK SOME

    JOKES.

    Humor shows that you don’t

    take yourself too seriously.

    Humor gives people a reason

    to bond with your brand.

    Humor makes you human.

    5

    use real videos and photos

    USE REAL VIDEOS

    AND PHOTOS.

    Don’t stuff your campaign full

    of stock images and charts.

    Use real photos and videos of

    you and your team.

    Real stuff will make your

    brand seem more personal.

    6

    engage in conversations

    ENGAGE IN

    CONVERSATIONS.

    Remember the “social” part

    of social media.

    Participate actively in

    ongoing conversations.

    It proves your brand is

    human.

    7

    let your people be themselves

    LET YOUR PEOPLE

    BE THEMSELVES.

    Let your employees identify

    themselves as part of your

    company on their personal

    social media profiles.

    Allow them to post content

    as they see fit.

    You will reach more people,

    and you will look more

    personal.

    8

    admit fault when appropriate

    ADMIT FAULT WHEN

    APPROPRIATE.

    Your brand isn’t perfect.

    If you try to pretend that it is,

    people will notice and will

    resent you for it.

    Admit fault. It will earn you

    sympathy, and show you are

    not a robot.

    9

    stop marketing so hard

    STOP MARKETING

    SO HARD.

    When you’re actively

    trying to sell a product,

    you naturally sound more

    artificial.

    Instead, trust your

    instincts and write what

    comes naturally.

    10

    ten ways to wash corporate stink off your cool 2

    TEN WAYS TO WASH

    CORPORATE STINK OFF

    YOUR COOL BRAND

    ten ways to wash corporate stink off your cool 3

    TEN WAYS TO WASH CORPORATE

    STINK OFF YOUR COOL BRAND

    6. USE REAL VIDEOS AND PHOTOS

    1. WRITE FROM THE HEART

    7. ENGAGE IN CONVERSATIONS

    2. CUT THE JARGON

    8. LET YOUR PEOPLE BE THEMSELVES

    3. SHOW OFF THE TEAM

    9. ADMIT FAULT WHEN APPROPRIATE

    4. REACH OUT TO INDIVIDUALS

    10. STOP MARKETING SO HARD

    5. CRACK SOME JOKES

    @slidesthatrock

    @jaysondemers

    people don t trust corporations they don t trust

    People don’t trust corporations.

    They don’t trust machines.

    They do trust other people, though.

    Jayson DeMers, AudienceBloom

    put down the megaphone

    PUT DOWN THE

    MEGAPHONE.

    START HAVING

    CONVERSATIONS.

    SHOW YOUR

    PERSONALITY.

    more people will love you

    MORE PEOPLE

    WILL LOVE YOU.

    ten ways to wash corporate stink off your cool 4

    TEN WAYS TO WASH

    CORPORATE STINK OFF

    YOUR COOL BRAND

    Created by @slidesthatrock

    Based on article by @jaysondemers

    this presentation was created by

    This presentation was created by

    Slides That Rock

    slidesthatrock.com

    @slidesthatrock