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Cleaning Your Cool Brand

Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.

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Cleaning Your Cool Brand

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  1. TEN WAYS TO WASH CORPORATE STINK OFF YOUR COOL BRAND Created by @slidesthatrock Based on article by @jaysondemers

  2. BASED ON THIS ARTICLE IN ENTREPRENEUR MAG. Jayson DeMers @jaysondemers Article by

  3. TEN WAYS TO WASH CORPORATE STINK OFF YOUR COOL BRAND

  4. WRITE FROM THE HEART. Instead of producing content for content’s sake, write genuinely about what you do or sell. Write your own stories. Don’t worry about “seeming” sincere when you actually are sincere. 1

  5. CUT THE JARGON. No matter what level of audience you’re writing to, cut out the industry jargon and buzzwords. There’s always a simpler way to say what you want to say. 2

  6. SHOW OFF YOUR TEAM. Your brand isn’t cold and heartless. Your brand is composed of some great people, so show these people off! Give them a chance to show who they are. 3

  7. REACH OUT TO INDIVIDUALS ON SOCIAL MEDIA. Instead of distributing messages to an audience, send targeted messages to engage with individuals. Build trust and establish a real persona for your brand. 4

  8. CRACK SOME JOKES. Humor shows that you don’t take yourself too seriously. Humor gives people a reason to bond with your brand. Humor makes you human. 5

  9. USE REAL VIDEOS AND PHOTOS. Don’t stuff your campaign full of stock images and charts. Use real photos and videos of you and your team. Real stuff will make your brand seem more personal. 6

  10. ENGAGE IN CONVERSATIONS. Remember the “social” part of social media. Participate actively in ongoing conversations. It proves your brand is human. 7

  11. LET YOUR PEOPLE BE THEMSELVES. Let your employees identify themselves as part of your company on their personal social media profiles. Allow them to post content as they see fit. You will reach more people, and you will look more personal. 8

  12. ADMIT FAULT WHEN APPROPRIATE. Your brand isn’t perfect. If you try to pretend that it is, people will notice and will resent you for it. Admit fault. It will earn you sympathy, and show you are not a robot. 9

  13. STOP MARKETING SO HARD. When you’re actively trying to sell a product, you naturally sound more artificial. Instead, trust your instincts and write what comes naturally. 10

  14. LET’S SUMMARIZE

  15. TEN WAYS TO WASH CORPORATE STINK OFF YOUR COOL BRAND

  16. TEN WAYS TO WASH CORPORATE STINK OFF YOUR COOL BRAND 6. USE REAL VIDEOS AND PHOTOS 1. WRITE FROM THE HEART 7. ENGAGE IN CONVERSATIONS 2. CUT THE JARGON 8. LET YOUR PEOPLE BE THEMSELVES 3. SHOW OFF THE TEAM 9. ADMIT FAULT WHEN APPROPRIATE 4. REACH OUT TO INDIVIDUALS 10. STOP MARKETING SO HARD 5. CRACK SOME JOKES @slidesthatrock @jaysondemers

  17. ONE MORE THING

  18. People don’t trust corporations. They don’t trust machines. They do trust other people, though. “ Jayson DeMers, AudienceBloom

  19. PUT DOWN THE MEGAPHONE. START HAVING CONVERSATIONS. SHOW YOUR PERSONALITY.

  20. MORE PEOPLE WILL LOVE YOU.

  21. TEN WAYS TO WASH CORPORATE STINK OFF YOUR COOL BRAND Created by @slidesthatrock Based on article by @jaysondemers

  22. Images sourced from PEXELS.COM

  23. This presentation was created by Slides That Rock slidesthatrock.com @slidesthatrock

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