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EasyChow Sample Pitch from Blue Lobster. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to actual companies is purely coincidental.

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Sample Pitch - EasyChow


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    1. EASYCHOW Food Truck Food Without the Queue PITCH SAMPLE easychow.co

    2. We love food trucks easychow.co

    3. We love the food easychow.co

    4. But… easychow.co

    5. We hate the queues! easychow.co

    6. EASYCHOW Food Truck Food Without the Queue easychow.co

    7. EasyChow! Order truck food on your phone. Pick it up when you are ready. easychow.co

    8. Your CHOW in Five EASY Steps BurgerPit Hot India Pit Burger $6.95 $12.90 Bill to My Card 13:08 Monster Burger $8.95 BurgerPit Chow Now! 13:08 Pit Fries $2.95 Aloha PAY OK Monster Fries $3.95 TofuTofu Done Done Done Pick Truck Pick Food Set Time Pay Bill Pick Up easychow.co

    9. Traction 4 main cities Portland, San Francisco, Los Angeles, San Diego In just 12 months 300 food trucks 97,000 downloads 310,000 transactions easychow.co

    10. Market US Food Trucks Total Turnover 4,130 $1.2 Bill Average Spend Annual Growth $12.40 12.40% Source: statisticbrain.com (2014 data) easychow.co

    11. Business Model We charge the Food Truck 5% on each transaction Average Spend $12.40 EasyChow 5% Fee 2015 2015 Turnover Transactions 500,000 ` $0.62 $310,000 easychow.co

    12. Competition Automated Pay EASY CHOW Food Now App Slow Fast Hooli ‘Quickie’ App Queuing ` Manual Pay easychow.co

    13. Marketing Partnerships Events Social Media Food Truck Communities, Event Organizers, Food Truck Suppliers. Music Festivals, Conferences, Sports, Outdoor Food Events. Instagram, Facebook, Twitter, Food Truck Bloggers. easychow.co

    14. Milestones Apr’14 EasyChow iOS Jul’14 EasyChow Android Sep’14 First 100 Trucks Mar’15 Portland San Diego Aug’15 EasyChow 2.0 Jan’16 1,000 Trucks Sep-Dec’15 Miami Orlando Austin Dallas Dec’14 50,000 Downloads May’14 San Francisco Aug’14 Los Angeles Apr’15 300 Trucks easychow.co

    15. EasyChow Team Ron Jones CEO Food truck fanatic. Owned and operated his own trucks including ‘Beer Burgers’ and ‘Chili Chili’. Now helping the people in the queue. Suren Bharat Technology Stanford graduate committed to making apps that solve real problems. Earlier created amazing technology at Hooli and Pied Piper. Susan Tibbets Marketing EasyChow evangelist with a pocket full of cool marketing tools. Have previously helped other startups become famous. Author of ‘Brand Disrupt’. easychow.co

    16. Key Numbers Transactions Revenue Profits 2017 3,000,000 2,500,000 Present in all major US cities 2,000,000 2,500 Trucks (45% penetration) 1,500,000 1,000,000 3 million transactions (5% of total) 500,000 0 (500,000) 2014 2015 2016 2017 easychow.co

    17. Funding Raising: US$ 500,000 How will we spend the money? EASY CHOW EasyChow Version 3.0 Raised: US$ 200,000 Marketing People easychow.co

    18. Contact EASY CHOW Ron Jones ron@easychow.co 415-800-CHOW easychow.co

    19. Disclaimer: Our client work is confidential. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to actual companies is purely coincidental. www.bluelobster.co hello@bluelobster.co

    20. BLUE LOBSTER Pitching to Clients or Investors? We help you create presentations that get attention. www.bluelobster.co hello@bluelobster.co