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EXPERT IN DIGITAL MARKETING www.amritweb.in
DIGITAL MARKETING MAIN PART IS SEO AND SMM "SEO VS. SMM: UNDERSTANDING THE DIFFERENCE IN DIGITAL MARKETING"
Difference between SEO and SMM S POINT SEO SMM NO. SEO revolves around optimizing website content and structure to rank higher in search engine results. SMM targets audiences on social media platforms to create brand awareness and foster engagement. 1 Focus: The primary objective is to increase organic traffic by attracting users searching for relevant keywords. The main aim is to drive traffic, increase brand visibility, and build a loyal social media following. 2 Goal: Utilizes content creation, community engagement, paid social ads, and influencer partnerships to reach and engage users. Utilizes keyword research, on-page optimization, backlink building, and technical SEO to improve search visibility. 3 Methods: SEO efforts often take time to yield significant results but can lead to sustainable traffic growth. SMM can yield faster results, as social media platforms offer immediate access to a vast audience. 4 Longevity: SEO focuses on optimizing your website and content to rank higher in search engine results, increasing organic traffic and visibility. SEO focuses on optimizing your website and content to rank higher in search engine results, increasing organic traffic and visibility. 5 Purpose:
Difference between SEO and SMM s POINT SEO SMM no. It targets search engine users actively seeking information, products, or services related to specific keywords or topics. It targets social media users who may or may not be actively looking for your offerings but can be influenced by captivating content. 6 Target: On-page optimization, keyword research, link building, and content creation are vital aspects of SEO strategy. Content creation, social media advertising, influencer partnerships, and community engagement are key components of SMM. 7 Techniques: SEO requires time to build authority, but once established, it generates consistent, sustainable, and long-term traffic. SMM can deliver immediate results, as engaging content and advertisements can quickly reach a vast audience. 8 Results:
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